Fun, fearless, and expressive — Careline celebrates individuality with its biggest shade lineup yet
The search for your perfect blush just got more exciting!
Careline, the beloved local makeup brand known for championing fun and self-expression, has officially expanded its best-selling Single Blush On collection to a stunning 20 shades offering every Filipina (and Filipino!) the perfect color match for any skin tone and personality.
Fronting this vibrant new campaign is GiRaph, the charming duo of Gian Bernardino and Raphael Singson from the OPM breakthrough band Cup of Joe, the group behind chart-topping hits like Tingin, Estranghero, and Tataya.
GiRaph Brings Careline’s Playful Energy to Life
In their new digital campaign, Gian and Raphael take fans on a fun, lighthearted chase competing for their favorite Careline Single Blush On. The video captures the duo’s signature humor and chemistry, while highlighting the product’s playful, colorful appeal.
True-blue Cup of Joe fans will also spot a hidden Easter egg: a quick scene of Gian enjoying his favorite ramen, a nod to an inside joke well-loved by their supporters.
“GiRaph connects with fans in such an authentic and joyful way exactly how we want Careline to connect with our consumers,” said Carmen ‘Mikee’ Torralba, Brand Manager of Careline. “Just like our blush, Gian and Raphael bring color, energy, and warmth wherever they go. They’re the perfect faces to represent our 20-shade collection that celebrates individuality, self-expression, and the beauty of being true to yourself.”
20 Shades of Confidence and Creativity
Careline’s Single Blush On collection now offers a full spectrum of tones, from cool, trendy shades like Pink Glacier and French Rose to warm, classic favorites such as Peach Glow and Brick Rose.
Each blush features the brand’s lightweight, blendable, and long-lasting formula, perfect for achieving any look whether it’s a soft natural flush for daytime or a bold, sun-kissed glow for nights out.
With 20 unique shades to choose from, Careline proves once again that makeup is more than just beauty, it’s about confidence, creativity, and self-expression.
Blushing the Careline Way
By teaming up with GiRaph, Careline continues to champion its empowering message for today’s youth: that real beauty shines brightest when you’re authentically yourself.
The campaign invites everyone to have fun with color, celebrate their uniqueness, and remember that the best blush is the one that makes you feel like you.
The Careline Single Blush On collection is now available at Watsons, SM Beauty Stores, Robinsons Department Stores, and online via Careline’s official Lazada and Shopee stores.