The rising K-star joins the beloved Filipino beauty brand for a fun, colorful, and effortlessly chic makeup launch
Ever Bilena, the Philippines’ leading homegrown cosmetics brand, has just dropped its latest campaign and it’s every bit as youthful and playful as its newest ambassador, Choi Bomin.
The Korean rising star, known for his charming smile and fresh appeal, perfectly embodies the Ever Bilena Pillow Pop Multi Pot, a fun, multi-use color product designed for today’s Gen Z beauty lovers. With his mix of charisma and sophistication, Bomin captures the heart of what this collection is all about makeup that’s light, effortless, and exciting.
A Campaign That Pops With Energy
In the new campaign, Bomin is seen bouncing in a colorful castle, a playful nod to the product’s airy, bouncy texture. The visuals reflect how the Pillow Pop Multi Pot adds a soft touch of color that blends seamlessly into any look.
Much like Bomin’s easygoing vibe, the product offers a sense of fun and freedom perfect for anyone who wants to express their personality through makeup without fuss.
Light as Air, Smooth as Silk
The Ever Bilena Pillow Pop Multi Pot is crafted with an ultra-lightweight formula that glides effortlessly on the skin. Whether for your eyes, lips, or cheeks, it delivers a smooth, natural finish that feels comfortable and looks effortlessly polished.
It’s the kind of multi-use product that makes beauty routines simpler and a lot more fun.
Nine Shades, Endless Looks
From soft neutrals to glitzy shimmer, the Pillow Pop Multi Pot lineup features nine universally flattering shades for every skin tone and mood:
Glitzy Gold – Funky, shimmery gold
Glitzy Champagne – Subtle frosted champagne
Dreamy Sakura – Shimmery nude-pink
Dreamy Dahlia – Milky rosy almond
Dreamy Coral – Toasted coral glow
Dreamy Punch – Deep berry
Dreamy Rose – Pure reddish pink
Toasted Pecan – Cool, soft brown
Toasted Oak – Neutral deep brown
Mix, match, and create endless looks from soft glam to everyday glow.
A Perfect Match: Ever Bilena x Choi Bomin
“Bomin brings a unique mix of freshness, fun, and sophistication, qualities that mirror what the Pillow Pop Multi Pot stands for,” shares Rafeea Custodio, Brand Manager of Ever Bilena. “This campaign is all about showing that makeup can be light, effortless, and exciting, while still allowing people to express themselves fully.”
Where to Get It
The Ever Bilena Pillow Pop Multi Pot featuring Choi Bomin is now available nationwide and online via Ever Bilena’s official stores on TikTok Shop, Shopee, and Lazada, as well as at Watsons, SM Beauty, Robinsons Department Stores, and other major retailers.
Beauty That Pops and Plays
Ever Bilena continues to champion Filipino creativity and confidence with products that make self-expression more accessible. With Choi Bomin leading this vibrant campaign, the Pillow Pop Multi Pot is set to become every beauty lover’s go-to for easy, blendable color that feels as good as it looks.
Because when your makeup is light, fun, and full of personality every day can be a pillow pop kind of day.