I have a collection of cards - VIP, rewards, priority and whatever membership card an establishment I frequent offers. Amongst all my cards the SM Advantage (and the Mercury Suki Card) is the most I benefit from.
SM Advantage is a loyalty card that lets you earn points every time you shop. The reward points accumulated can then be use to pay for purchases. SM Advantage also offers freebies, discounts to various establishments and exclusive sales.
Membership is valid for two years and is renewable for another two years for only P100 or 80 reward points.