Jollibee’s New Chickenjoy TVC invites Pinoys to #GiveMoreJoy


These days, Filipinos are exposed to different kinds of negativity whether you go online or offline. Friends unfollow or unfriend each other on social media because of differences in opinion, time is lost with families and friends due to heavy workload and heaps of school work. It seems like now, more than ever, everyone needs more joy in their lives.

Jollibee, the Philippines’ largest family fast food chain launched a new campaign inviting Filipinos to spread more joy. Jollibee challenges everyone to start to #GiveMoreJoy even in the simplest of actions—something as simple as sharing a bucket of your favorite crispylicious, juicylicious Chickenjoy.

Jollibee’s classic and iconic product is one that Pinoys have definitely grown to know and love. Becoming the go-to comfort food of Pinoys no matter where they are around the globe, Filipinos would know that from the aroma to the flavor, Chickenjoy is a reliable source of joy and comfort. Thus, in their latest 90-seconder made-for-digital video that shows different everyday situations that make people sad, see how the joy that Chickenjoy brings is infectious and makes us want to spread more joy to others as well.

“It is easy to uplift people’s spirits and make everyday joyful through thoughtful acts like treating them to a bucket of the family’s favorite crispylicious, juicylicious Chickenjoy. It is a sure way to turn a sad day around; bringing smiles to their faces will positively affect your outlook as well,” said Jollibee Assistant Vice President Kent Mariano.

In your own ways, how are you able to #GiveMoreJoyToday to your families and friends?