Canva Reaches US$3.2B Valuation, Launches Enterprise and Affiliate Programs


Design platform Canva recently announced its new valuation of US$3.2 billion, raising an additional US$85 million dollars from high-profile investors Mary Meeker's Bond, General Catalyst, Bessemer Venture Partners, Blackbird and Sequoia China. At the back of this announcement, the company also introduced two new ventures: Canva for Enterprise and Canva Pro Affiliate Program. 

Founded by Chief Executive Officer Melanie Perkins, Chief Operating Officer Cliff Obrecht and Chief Product Officer Cameron Adams in 2013, Canva has grown to over 20 million users across 190 countries, publishing over 1.8 million designs. 

“In a world that is increasingly visual, Canva solves real challenges faced by product and marketing teams across every industry. We continue to be impressed by this team and their ability to expand their product lines to meet demand and we’re delighted to invest once again,” shared Kyle Doherty, Managing Director of General Catalyst. 

Early last year, the startup reached unicorn status, making it one of the fastest growing and most promising female-led tech companies in the world. 

Democratizing design for Filipino enterprises 

Fueled by its mission to empower the world to design, Canva expands its services to cater to the needs of large Filipino businesses with the introduction of Canva for Enterprise. 

“The Philippines is fast becoming a thriving hub for businesses and we, Filipinos, love to collaborate. However, as a franchisee or a company that works with teams from different offices and geographies, collaborating and centralizing processes may be a challenge - resulting in marketing materials being off-brand. 

“With Canva for Enterprise, we are enabling local businesses to ensure brand consistency throughout their teams,” said Yani Hornilla-Donato, country manager of Canva Philippines. 

With Canva for Enterprise, large organizations can ensure all designs created are on brand, by facilitating collaboration with teams via a digital asset management platform, integrated workflow tools, and brand control features. 

Donato adds, “With brand control, unlimited storage, and thousands of templates, we hope to empower every business in the Philippines with a simple, easy and efficient design platform.”


Earn while creating with Canva Pro 

While Canva for Enterprise is custom-built for large teams, Canva Pro is designed to boost productivity and empower small business owners, content creators and marketers with its time-saving design features. Whether you’re a team of one or an online business owner who has just started, Canva Pro will empower you to take your business to the next level. 

With the launch of the new Canva Pro Affiliate Program, Filipinos can also earn additional income with a commission of up to US$36.50 (around PHP1,800) for each Canva Pro subscriber referred. 

“From business cards and social media posts, to presentations and flyers, we’re hoping that the affiliate program will help us spread the word about the power that Canva Pro can have for small businesses,” added Donato. 

“We hope that with The Canva’s continued growth and expanded services, we are able to provide meaningful design solutions to every Filipino entrepreneur.” 

For more information on Canva, visit https://www.canva.com/.


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