Global leader and technology innovator LG Electronics reaffirms its commitment to empowering women
as their Laundry Love campaign bags the coveted Silver Anvil at the 55th Anvil Awards’ Gabi ng Parangal
held at the Manila Hotel Fiesta Pavilion on February 28. The winning campaign was in the category “Public
Relations Tools” under the sub-category: Exhibits and Special events.
 |
| Receiving the Silver Anvil Award are (L-R) LGEPH brand marketing and communications associate Germilyn Papa, LGEPH product marketing manager-washing machine Cel Anolin, LGEPH marketing communications asst. manager-home appliances Nicole Gelle, LGEPH VP-home appliances Woo Young Jeon, M360 PR and Activations Agency founder and managing director Millet Simeon, M360 PR and Activations Agency senior account manager Deniece Ayeras, and M360 PR and Activations Agency media relations manager Dean Vios. |
Recognizing the need to address gender and cultural dynamics, LG, together with M360 PR and Activations
Agency, launched the Laundry Love campaign during National Women’s Month which aimed to encourage
men to do their fair share of housework through the innovative technologies designed into LG Home
Appliances; specifically, LG’s line of powerful, feature-packed washing machines.
 |
| (L-R) LGEPH VP-home appliances Woo Young Jeon, LGEPH product marketing manager-washing machine Cel Anolin, LGEPH marketing communications asst. manager-home appliances Nicole Gelle, M360 PR and Activations Agency founder and managing director Millet Simeon, LGEPH brand marketing and communications associate Germilyn Papa, M360 PR and Activations Agency senior account manager Deniece Ayeras, and M360 PR and Activations Agency media relations manager Dean Vios |
Widely considered as the “Oscars” of public relations, the ANVIL is the symbol of Excellence in Public
Relations. It is awarded to outstanding public relations programs, tools and, now, practitioners after
careful screening by select PR professionals and judging by a distinguished multi-sectoral jury.