Are you ready for Shopee Live Kpop Fest and an exclusive free screening of KCON:TACT
2020 Summer?
Shopee partners Asia’s leading entertainment and lifestyle company CJ ENM to bring KCON, the world’s largest Korean culture festival, online for the first time. KCON is a highly-anticipated annual event for Kpop fans across the globe, entering its ninth year of bringing the ultimate Korean culture fan experience worldwide including the US, Japan, and Thailand. It will go online for the first time in Southeast Asia and Taiwan, with Shopee as the official live stream partner for the KCON:TACT 2020 Summer concert. This partnership will see Shopee air live performances, concerts, and more from KCON:TACT 2020 Summer for free to users on Shopee Live.
KCON:TACT 2020 Summer will be the highlight of Shopee Live Kpop Fest, which will kick off
on June 10. Launched in collaboration with CJ ENM, the festival aims to meet the growing demand
for online entertainment amid social distancing measures in the region. Popular Kpop groups
including GFRIEND, (G)I-DLE, ITZY, MONSTA X, and Stray Kids will also make special
appearances on Shopee Live, while Shopee users can enjoy daily Kpop themed streams and
challenges.
Agatha Soh, Head of Regional Marketing at Shopee said, “Shopee is proud to be the exclusive
partner of CJ ENM to stream KCON:TACT 2020 Summer to fans in Southeast Asia and Taiwan
for the first time, as part of Shopee Live Kpop Fest. This partnership builds on our efforts to
connect people through entertainment and shared experiences, and comes after a series of
successful collaborations with Kpop stars. Shopee Live Kpop Fest and KCON:TACT 2020
Summer reflect our commitment to meet evolving needs, as people around the world stay home
and turn to online entertainment. We look forward to more exciting collaborations with CJ ENM in
the future.”
Don Kim, General Manager of Global Festival at CJ ENM said, “KCON is the largest festival
of Korean culture in the world. Bringing the festival online, we have lined up an amazing
experience for KCON:TACT 2020 Summer including interactive events with state-of-the-art
technology, a star-studded concert lineup, and more. We are excited to go above and beyond
what fans have experienced so far, and we are excited to partner with Shopee for fans in
Southeast Asia and Taiwan to join the festival.”
From June 10 to 26, avid Kpop fans can look forward to a wide range of live streams and
challenges daily at Shopee Live Kpop Fest, including:
- Exclusive appearances by popular Kpop idols, WJSN and Weki Meki on Shopee Live at 8PM (GMT +8) on June 10 and 15 respectively. Users can enjoy first-hand access to the groups with exciting performances, interviews, games, and more in each stream.
- Daily Kpop themed challenges for fans to show off their knowledge, recreate iconic Kpop looks, and more. The best fans stand to win attractive prizes such as vouchers and signed merchandise from their favorite idols.
Shopee will mark the finale of Shopee Live Kpop Fest by screening KCON:TACT 2020 Summer
on Shopee Live from 20 to 26 June. Shopee users and Kpop fans can look forward to seven
consecutive days of non-stop entertainment, including live concerts and interviews by some of
the biggest Kpop stars in the world, including GFRIEND, (G)I-DLE, ITZY, MONSTA X, and Stray
Kids.
Stay tuned for more updates on KCON:TACT 2020 Summer and Shopee Live Kpop Fest at
http://shopee.ph/m/live-kpop-fest
Download the Shopee app for free via the App Store or Google Play.