SM Bears of Joy 2020 honors the frontliners


Have you started collecting the SM Bears of Joy 2020? This is an annual project of SM Cares, SM Supermalls and Toy Kingdom to encourage shoppers to share the holiday seasons’ joy with the children in need. This year, SM Cares honors the bravery and selflessness of the frontliners with the special Bears of Joy -- Kit the Doctor, Heart the Nurse, Ace the Soldier and Max the Police. 

These cute and cuddly Bears of Joy can be purchased at all SM Supermalls nationwide, online stores of Toy Kingdom and The SM Store. For only 200Php, you will get to purchase 2 Bears of Joy, one for you to keep and one for the mall’s partner beneficiary. With this campaign, shoppers will have the opportunity to share and put a smile on the faces of children in need while commemorating our courageous frontliners during this pandemic. 

SM City Taytay shoppers can find the Bears of Joy booth near the entrance of the SM Store at the Ground level of Building A. In SM City Marikina, the Bears of Joy booth is located at the right side of the Main Entrance beside the carpark cashier. For SM City East Ortigas, you can find the Bears of Joy booth at the Main Atrium near the Christmas centerpiece. 

SM Bears of Joy project runs from Nov. 4 – Dec 25, 2020 in time for this season of caring and sharing. 

SM Cares is the corporate social responsibility arm of SM Supermalls which handles initiatives to support communities, promote social inclusion and care for the environment. SM Cares’ advocacies ibclude programs on Persons with Disabilities, Environment, Women and Breastfeeding Mothers, Senior Citizens, and Children and Youth.