UnionBank GlobalLinker gains international accolades in a 2-year span


UnionBank GlobalLinker

Union Bank of the Philippines’ (UnionBank) GlobalLinker, its flagship program for micro, small and medium enterprises (MSMEs) has garnered multiple international awards in a short span of two years since its inception. 

Its international recognition include “Winner: Best Customer Relations & Brand Engagement Initiative 2020” from The Digital Banker – Global Retail Banking Innovation Awards, “Best Social Media Marketing Campaign 2020” from Retail Banker International – Asia Trailblazer Awards, “Best Social Media Project 2020” from The Asset Triple A Digital Awards, “Best Customer Loyalty Program 2020” from The Digital Banker - Digital CX Awards; and “Winner: Ecosystem-led Innovations 2020” from Infosys Finacle Client Innovation Award. 

“We are committed to help MSMEs in their digital transformation, especially in this time when going online has become imperative for most businesses. Through GlobalLinker, we provide them access to business tools to pivot their business models,” said UnionBank’s SME Segment Vice President, Jaypee Soliman. 

Launched in 2018, UnionBank GlobalLinker has assisted MSMEs in their digital transformation through a platform that helps them grow their businesses. To date, it has onboarded 50,000 members and enabled more than 1,000 business owners to set up online shops through virtual training and onboarding sessions. 

GlobalLinker provides services tailor-fit to the needs of MSMEs. It is a platform where they can build an online store, get matched with potential business partners, and get special offers from relevant suppliers. 

GlobalLinker also facilitates the creation of a community of MSME owners. To replace the previous onground events and networking activities, it now hosts webinars and produces content to empower entrepreneurs through stories of model business owners who were able to reinvent their businesses to adapt to the current situation. 

“This year has been a challenge to businesses across different industries. This is why we put priority on helping MSMEs access various digital business solutions and expand their network through GlobalLinker,” said Soliman. 

In addition, UnionBank GlobalLinker has utilized an intensive social media campaign using Facebook, Instagram, LinkedIn and YouTube to engage business owners and customers alike. It has also initiated user engagement programs, with the goal of acquiring new users and gaining active users. 

GlobalLinker also enabled affinity partnerships where MSMEs are onboarded to the platform with the help and promotions of key organizations such as the Department of Trade and the like. 

Before the pandemic, UnionBank GlobalLinker also flew Filipino business owners to the Singapore Fintech Festival every year since 2018. This event allowed SMEs in Southeast Asia to meet and learn from one another. 

To join and know more about UnionBank GlobalLinker, check https://unionbank.globallinker.com