As professionals in the field of social development and corporate social responsibility, what tools are available to us to gain a better understanding of our impact on people and communities? 

Ayala Foundation, the social development arm of the Ayala group, is hosting a webinar entitled "SROI 101: Understanding Social Impact" on May 14, 2021. This session serves as introductory course on social return on investment (SROI), which can serve as a valuable tool in measuring the impact of our development initiatives. 

Social Return on Investment (SROI) is a framework that helps measure social value. Because the impact of any social investment is not just monetary, SROI assigns a fi-nancial proxy to non-monetized, qualitative, and narrative information. This way, we get a fuller picture of our programs’ impact on a given community. 

Briefly speaking, SROI looks at the return earned by a social investment. The higher the return for every peso investment, the greater the social impact. 

Serving as resource speaker is Dr. Jesusa “Jhecy” Rebete, who leads Ayala Founda-tion’s social governance team. She is an Accredited Social Value Practitioner Level 1. Jhecy has worked extensively in government, academia, and the not-for-profit sector. She holds a doctorate in public administration and is a fellow of Singapore’s Royal Insti-tute of Management. She is also a part-time professor in the Graduate School of Uni-versity of Caloocan City, teaching research and public administration courses. 

Ayala Foundation is the first organization in the Philippines and in Asia to receive a So-cial Value Certificate from Social Value International, a global network that focuses on social impact and social value. 

“SROI 101: Understanding Social Impact” is free of charge, and is open to development workers, CSR practitioners, and others who are interested in community development. 

Reserve a slot by signing up at http://bit.ly/SROI101

For other concerns, contact fernando.mp@ayalafoundation.org. 

For 60 years, Ayala Foundation has been serving communities all over the country through programs that promote education, sustainable livelihood, and love of country. Organizing the webinar “SROI 101: Understanding Social Impact” serves as an expres-sion of Ayala Foundation’s continued faith in the Filipino.