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Each of us is unique and we should not be ashamed to be different. Instead, we should embrace our personality and use it to excel in whatever we plan to pursue. It should fuel our passion. Colgate encourages you to #BrushYourWay to achieve the best version of yourself through the Colgate Uplifting Collection.

The Optimist

You see the glass half full instead of half empty. You anticipate the rainbow after the rain. You know always believe that the best is yet to come.

The perfect toothbrush for you is the Choose Happy from the Colgate Uplifting Collection. It is an exclusive limited edition Colgate SlimSoft Advanced toothbrush specially designed for Gen Z. Its playful packaging features the inspiring message ‘Choose Happy’, to encourage you to bring out your inner optimist and embrace a healthy glass-half-full mentality!

Add to cart HERE the Colgate Slimsoft Advanced Uplifting Collection Choose Happy Toothbrush 2s

The Achiever

You set a goal and you don't stop until you hit it. You work hard and give your all in everything that you do. You are oftentimes competitive but find satisfaction in competing with yourself. You highly-focused which makes you too busy to be wasting your time on anything that will take you off course.

Be All In from the Colgate Uplifting Collection, is an exclusive limited edition Colgate SlimSoft Advanced toothbrush specially designed for Gen Z. Its playful packaging features the inspiring message ‘Be All In’, to encourage you to bring out your inner achiever and focus your energy on slaying your goals!

Add to cart HERE the Colgate Slimsoft Advanced Uplifting Collection Be All In Toothbrush 2s

The Creative

You can make something out of nothing. You are imaginative and curious with the things around you. You create a better environment.

Embrace Your Weird from the Colgate Uplifting Collection, is an exclusive limited edition Colgate SlimSoft Advanced toothbrush specially designed for Gen Z. Its playful packaging features the inspiring message ‘Embrace Your Weird’, to encourage you to bring out your inner creative and be your authentic self!

Add to cart HERE the Colgate Slimsoft Advanced Uplifting Collection Embrace Your Weird Toothbrush 2s


The Bestfriend 

People love having you around. You know how to make someone feel better just by being with the person. You love yourself and you have so much love and care to give.

Find Your Tribe from the Colgate Uplifting Collection, is an exclusive limited edition Colgate SlimSoft Advanced toothbrush specially designed for Gen Z. Its playful packaging features the inspiring message ‘Find Your Tribe’, to encourage you to bring out your inner best friend and energise your tribe with your positive vibe!

Add to cart HERE the Colgate Slimsoft Advanced Uplifting Collection Find Your Tribe Toothbrush 2s




The Colgate Uplifting Collection is exclusively availabe on Shopee and if you purchase at least 2 packs, can get a tote bag absolutely for FREE!  

The Colgate-Palmolive official store will have a storewide sale with up to 50% discount on selected products, cashbacks, and free shipping with 0 minimum spend during the Shopee 7.7 Mid-year Sale.