UBX, Bixie partner to empower Pinays with financial tools, knowledge


UBX, the leading open finance platform in the Philippines, and Bixie, an AI-powered finance platform for women, have joined hands to empower Filipino women with financial knowledge, network, tools, products, and services to help them become financially independent. 

Under the partnership, Bixie will leverage the open finance platform of UBX to seamlessly disburse aid funds directly to Filipina beneficiaries through i2i’s unique last mile disbursement network. 

i2i, the banking-as-a-service venture of UBX, has a network of over 3,000 banking agents that provide basic banking solutions and services in unserved and underserved areas in the Philippines. 

“According to the World Bank, giving women greater control over household resources through their own earnings or cash transfers enhances the country’s growth prospects by changing spending habits to ways that benefit children. Our partnership with Bixie enables us to accelerate our goal of financially empowering women to drive growth to the society,” UBX Managing Director for Banking Services Anne B. Yosuico said.

Bixie has also started to provide Filipino women with free personal accident with telemedicine insurance policies to women through Assured, UBX’s embedded insurance platform. 

Bixie empowers women to know their worth and grow their worth through its AI-enabled platform to support financial literacy.

Bixie also has a digital ledger/financial goal tracker that provides women insights on their spending. It also features a digital community center that allows members to share their financial goals and milestones. 

Bixie also hosts live events on its social media platforms discussing topics such as entrepreneurship, insurance, savings, and investment tools, and even including digital assets such as NFTs and cryptocurrencies.

Bixie’s partners include various aid and humanitarian groups that channel their assistance to women from developing countries through Bixie’s platform. These include the United Nations, Oxfam, Action Against Hunger, Caritas, USAID, and UNDP, among others. 

“Women are the largest market gap in finance, our exclusion is worth at least $3 trillion dollars. Bixie is here to close that gap,” Bixie CEO Rosalia Gitau said. “I see a future where women can turn our network into our net worth– and Web3 technology enables that. At Bixie, we are building the world’s first female aggregator in Web3, turning our social capital into real capital.”

Bixie promotes financial literacy among women by requiring them to watch a video material that educates them on how to properly allot and spend their money. 

In receiving aid funds, beneficiaries are directed first to financial literacy material to educate them on how to properly allot and spend the cash they are receiving. 

“UBX and Bixie share the common goal of driving financial access to each individual. This is just the initial phase of the partnership. We aim to introduce more tools and services in Bixie’s platform, including micro investments and other wealth generation programs,” UBX Managing Director Cyrus Cruz said.

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