Ultimate Gathering of K-Pop and K-Drama Fans at SM City Masinag Hallyu East Fest

7/24/23

SM City Masinag Hallyu East Fest

SM City Masinag holds the first 3-day Hallyu East Fest last July 21-23, 2023 and it was definitely the ultimate gathering of K-Pop and K-Drama fans in the East of Metro Manila.

Fans don’t have to travel far from the east to connect, interact, and celebrate their love for all things Hallyu. The Hallyu East Fest is packed with attractions and activities. 


Have a selfie at K-Maze: Seoul Searching with Viu with your favorite Korean oppa on display.

Life Four Cuts


If having a selfie is not enough, you can also have a souvenir photo at K-Photo Booth with Life Four Cuts.



Aside from the printed copy, there's a QR code so that you can download a digital copy of the photo and the 10 second video.



K-Bazaar featuring local merchants selling original and fan-made K-Pop merchandise, the crowd favorite Random Play Dance, K-Pop dance covers in public featuring the emerging P-Pop boy group, Cloud 7.

Cloud 7

My favorite is the Hanbok Experience with Hanbok Pinas that gives you the feels and a glimpse of wearing the traditional Korean garb without actually having to travel to Korea. 

Hanbok Pinas

The Hallyu East Fest aims to create an unforgettable experience where Hallyu enthusiasts can enjoy their passion for Hallyu without the need to travel far. By bringing this exciting event closer to home, SM City Masinag aspires to enrich the bonds within this fun community in Rizal and the rest of East Metro Manila. 

Follow SM City Masinag Official on Facebook, Twitter, and Instagram for official updates about the Hallyu East Fest.