Light Rail Manila Corporation (LRMC) wrapped up its “HER Story: Celebrating Health and Well-being, Empowerment, and Resilience of Women at LRT-1” campaign in a remarkable culmination to National Women’s Month this March. This initiative, aimed at promoting physical and mental well-being, showcased LRMC’s dedication to empowering female passengers and fostering a healthier community environment.
Empowering Women Through Health Initiatives
LRMC’s commitment to recognizing the pivotal role of women in society was evident in its “HER Story” campaign. By providing access to essential health resources and support, LRMC aimed to empower female passengers to prioritize their health and overall well-being. Jacqueline S. Gorospe, LRMC's Head of Corporate Communications and Customer Relations, emphasized the significance of this initiative in empowering women and expressed gratitude to the healthcare partners for their collaboration.
Accessible Health Screenings
The campaign’s highlight was a two-day activation held at LRT-1 Central and United Nations stations, where LRMC partnered with leading health providers to offer free health screenings. Female passengers were provided with various health checks, including blood sugar screening, blood pressure checks, blood glucose tests, and body temperature monitoring. These screenings were essential in promoting early detection and prevention of health issues among women.
Support from Healthcare Partners
LRMC’s partnership with esteemed healthcare providers such as mWell, Our Lady of Lourdes Hospital, De Los Santos Medical Center, and ManilaMed played a crucial role in the success of the campaign. Apart from conducting health screenings, the partner health providers also offered additional giveaways to participating passengers, enhancing the overall experience. mWell, in particular, delighted passengers with a raffle featuring smartwatches as prizes, adding excitement to the event.
Commitment to Inclusivity and Empowerment
LRMC’s “HER Story” campaign exemplifies its dedication to creating an inclusive and empowering environment for all passengers. By prioritizing women’s health and well-being, LRMC seeks to contribute to the development of a stronger and more vibrant community. The initiative not only underscores the importance of women's health but also serves as a catalyst for positive change within the society.
LRMC’s “HER Story” campaign stands as a testament to the corporation’s commitment to promoting health, empowerment, and resilience among women. Through collaborative efforts with healthcare partners and a focus on providing accessible resources, LRMC has successfully contributed to enhancing the well-being of female passengers. As the campaign concludes, its impact on fostering a healthier and more empowered community continues to resonate, leaving a lasting legacy of inclusivity and support.