Born to be Tough and Cool: G-SHOCK unveils latest summer collaborations



Summer is here, and G-SHOCK has a double dose of excitement for every timepiece lover and K-Pop fan! They are set to release a summer collection featuring two collaborations: one with its brand ambassadors, K-Pop girl group ITZY, and another with Team Land Cruiser Toyota Auto Body (TLC). 

This summer, choose between the youthful aesthetic of the ITZY collection, or embrace a bolder and more adventurous statement with the desert-inspired theme of TLC. 


Based on the GMA-P2100 in an even more compact form, expressing ITZY’s cool image with a subtle monochrome palette.

ITZY has garnered immense support from a worldwide fan community, notably resonating with teenage girls and women in their twenties across Asian nations. This bond was further solidified in February 2023 when Casio appointed the group as brand ambassadors for G-SHOCK, recognizing the seamless alignment between ITZY's dynamic music and performances and the brand's enduring essence of resilience.

The new GMA-P2100IT and GMA-P2100ZY watches mark the first official collaboration between G-SHOCK and ITZY.

The collection boasts of a dial with a monochromatic color scheme emphasized by hour makers in the colors of the official ITZY ring lights. Midzys will be delighted to see this watch adorned with the official ITZY logo at the top center of the dial. 

To mark this special collaboration, the back of the watch is engraved with the ITZY logo and comes packaged in a special box featuring printed autographs of the members, Yeji, Lia, Yuna, Ryujin, and Chaeryeong. 

This eco-friendly watch utilizes bio-based resin in the bezel and band, reducing the environmental impact of its production. The GMA-S2100 has been further optimized for comfort, with a compact design and an adjustable band perfect for slimmer wrists.

This special summer collection caters to every timepiece lover who wants something different, or as ITZY says, “Dalla Dalla.” 

Among its many exciting features is the Super Illuminator for clear readability in low-light conditions. 

This ITZY summer collection includes the GMA-P2100IT-7A, GMA-P2100IT-4A, and GMA-P2100ZY-1A priced at ₱9,980.00 each. The GMA-P2100IT and GMA-P2100ZY showcase subtle colorways for versatile wear, making them perfect companions for any summer adventure! 

G-SHOCK x Team Land Cruiser

The watch features a black and red colour scheme inspired by the Land Cruiser 300 GR Sport, the car raced by TLC in the Dakar Rally

But if you crave bold and statement-making gear, buckle up for the New Mudmaster GW 9500TLC-1, a tough-as-nails piece of outdoor equipment! This latest collaboration with TLC lets you conquer any terrain in style.

This watch, with its sleek yet rugged design, evokes the feeling of desert racing. TLC has been pushing the limits with the Land Cruiser since 1995 in the Dakar Rally, the world’s most extreme off-road race. The watch’s colorway, inspired by the Land Cruiser 300 GR Sport raced by TLC, features a black and red band with a black speckled pattern, reminiscent of the tracks left by speeding racers. 

The official TLC logo can also be seen on the band and back of the watch. Another cool feature is the TLC graphic on the LCD display appears when the LED backlight illuminates.

This limited edition watch is made of renewable organic resources while the special packaging is made of recycled materials. With its Carbon Core Guard structure, the watch looks smaller and slimmer while still offering durability, operability, and comfort to its wearer.

The MUDMAN GW9500, with its Carbon Core Guard structure, is a smaller, slimmer watch that is both dust and mud-resistant

The New Mudmaster GW 9500TLC-1 which costs ₱29,940.00 will surely make your summer adventure more thrilling! You can catch a glimpse of this tough timepiece by visiting the launch exhibition at SM Megamall, EDSA corner Doña Julia Vargas Ave., Ortigas Center from April 11 to April 25, 2024.

Summer is calling! Whether you’re chilling in air conditioned shops, catching waves at the beach, or conquering the desert, these special shock-resistant G-SHOCK collaborations are the perfect companions for your next adventure.

Find out the latest on these G-SHOCK series by visiting its social media accounts.