AIA Philippines, formerly known as AIA Philam Life, in collaboration with their parent company AIA Group—the largest independent publicly listed pan-Asian life insurance group—and English Premier League club Tottenham Hotspur, recently held a charitable auction. The event featured signed team shirts worn by Tottenham players during their #AIAGoalForGood charity match against Luton Town. This initiative successfully raised over PHP1 million for the ICanServe Foundation, a prominent breast cancer advocacy group in the Philippines.
Unique Auction for a Noble Cause
The auctioned shirts were distinctive as they sported a bespoke ICanServe Foundation emblem in place of the usual AIA logo. This symbolic gesture highlighted the significance of the cause and the deep commitment of AIA Philippines to the ICanServe Foundation. The substantial amount raised from the auction underscores the importance of community support and corporate responsibility in addressing critical health issues.
AIA Philippines' Commitment to Health and Well-being
Melissa Henson, the Chief Marketing Officer of AIA Philippines, expressed pride in the successful fundraising effort. "We’re proud to have raised over a million pesos that will benefit the ICanServe Foundation’s programs. Our support for this organization and their efforts brings to life our Purpose of helping people live Healthier, Longer, Better Lives," Henson stated. Her role in overseeing the company’s Environmental, Social, and Governance (ESG) efforts underscores AIA Philippines' dedication to social responsibility and sustainable practices.
Long-standing Partnership with ICanServe Foundation
AIA Philippines has maintained a robust partnership with the ICanServe Foundation, contributing to various initiatives aimed at breast cancer control. These initiatives include collaborations with local governments for breast cancer programs, promoting early detection, ensuring access to accurate diagnosis and timely treatment, and providing comprehensive survivorship care. Additionally, they focus on palliative and hospice care, alongside patient navigation services to support individuals through their breast cancer journey.
Nikoy De Guzman, President of ICanServe Foundation, expressed gratitude for the continued support. “Thank you, AIA Philippines, for your continued support for ICanServe,” De Guzman said. “These funds will go a long way in supporting the various initiatives of the foundation, giving us much-needed resources to spread information and hope in the fight against breast cancer.”
Extending the Fight Against Breast Cancer
In addition to supporting the ICanServe Foundation, AIA Philippines is spearheading its own breast cancer initiative through the Hope for the Breast program. This program offers free breast cancer screenings across various communities in Metro Manila, making essential health services accessible to more people.
AIA Philippines’ partnership with Tottenham Hotspur and the subsequent auction is a testament to the company's commitment to social causes and community health. By supporting the ICanServe Foundation and launching initiatives like Hope for the Breast, AIA Philippines continues to champion the fight against breast cancer, embodying their mission of helping people live healthier, longer, better lives.