In a heartfelt dedication to celebrating and supporting moms, Johnson's Baby proudly establishes its inspiring From Bump to Baby campaign, just in time for Mother's Day.
Johnson's Baby aims to empower moms, particularly those who are pregnant or new to motherhood. The journey into motherhood can be overwhelming, with the myriad responsibilities and uncertainties that come with caring for a newborn. This initiative is designed to help moms navigate this journey with confidence and joy, creating a supportive community where they feel understood, supported, and celebrated.
The initiative features a series of activities to educate and uplift moms, starting with an engaging on-ground event on May 11th. Pregnant and new moms gathered to learn from fellow moms, including new moms Angelica Panganiban, Juhanna Evangelista, and mom-to-be Maxine Medina. The event included demonstrations and walkthroughs by Dr. Maria Theresa Cacas, MD, pediatrician-neonatologist; Dr. Ruth Alejandro, MD, general pediatrician; and Tyona Gesite, RN. They covered a range of topics, from giving babies their first baths to infant massages and first aid tips for newborns.
In addition to the on-ground event, Johnson’s Baby partnered with select Local Government Units and their respective barangay health centers to extend support to more moms. Through collaborations with these organizations, Johnson's Baby launched the "Linis, Lusog, Love" program. This program aims to educate moms on complete baby care, emphasizing hygiene (Linis), health (Lusog), and emotional support (Love). Furthermore, Johnson's Baby provided essential Newborn Kits to Quezon Memorial Medical Center, ensuring moms have access to necessary baby care products.
From Bump to Baby also extended its reach through retail partnerships, notably at the Watsons Mom and Baby Fair. Exclusive Mother's Day promotions were offered to treat moms while making Johnson's Baby products more accessible and cost-effective. A highlight of the fair was a First Bath demonstration led by Ciara Magallanes and Nurse Melissa Gepte-Bernardo, providing practical newborn care tips for new moms.
Reflecting on the success of the From Bump to Baby campaign, Johnson's Baby senior marketing manager Isa Lacson-Ruiz remarked, "At Johnson's Baby, we are committed to supporting moms through every step of their journey into motherhood and beyond. 'From Bump to Baby' exemplifies our ongoing mission to provide moms with the resources and support they need to navigate the beautiful yet challenging world of motherhood from their firsts and beyond."
As Mother's Day approaches, Johnson's Baby encourages everyone to show their appreciation for moms and their babies by purchasing Johnson's Baby products. These products are available on the brand's official e-commerce shops and at the nearest drugstore or supermarket.
For more information about Johnson's Baby and its From Bump to Baby initiatives, please visit Johnsons Baby PH on Facebook, Instagram, and TikTok. Johnson’s Baby products are available at the nearest Watson’s store and on its official e-commerce shops.
Johnson's Baby continues to be a trusted companion for moms, providing the support and resources they need to embrace the joys and challenges of motherhood.