U Elements, a premier travel and lifestyle brand in the Philippines, proudly introduces its latest bag line for discerning travelers and professionals. The Elite Collection promises unmatched functionality without sacrificing elegance and timeless appeal.
Meticulously crafted and elevated with top-notch features, the U Elements Elite Collection sets a new standard in premium backpack design. It offers a seamless fusion of sophistication and practicality, two qualities that define modern urban living with a sense of excitement.
A Fusion of Style and Utility
“From its sleek exterior to its thoughtfully organized interior, every detail has been carefully considered to meet the needs of the modern professional,” shares Naldy Paguibitan, Vice President for Merchandising at Urbanize. “With features like a dedicated laptop compartment, padded tablet sleeve, and an array of organizational pockets, staying organized and on the go has never been easier.”
Launch Event: A Showcase of Elegance and Innovation
U Elements recently launched its newest backpack line at the UGF Uptown Mall, BGC, Taguig City, on Tuesday, May 14, 2024. The intimate gathering, attended by press colleagues, content creators, and special guests, presented the U Elements Elite Collection as the perfect everyday companion, equipping consumers to face their day with confidence and flair.
The Elite Collection: Six Unique Designs
The esteemed line of backpacks was introduced with six practical pieces built to withstand the demands of travel and work. These unique bags, named ANSEL, BRICE, BROOK, GRANT, HUGH, and RHETT, each embody an unwavering commitment to traveling in style and comfort, while also garnering positive attention in professional settings.
Introducing the Elite Ford Business Trolley Luggage
The Elite Collection also features a top-of-the-line trolley luggage available in three variants. Dubbed the ELITE FORD BUSINESS TROLLEY LUGGAGE, this product is designed to carry work and travel essentials with expandable features and sleek style, reflecting one’s flair for adventure.
Naldy elaborates, “The Elite Collection is built to withstand the rigors of daily use while remaining water-repellent to keep your belongings safe and dry. Whether you're commuting to work or traveling the world, this backpack has you covered with its spacious main compartment, quick-release key ring, luggage strap, and USB port for on-the-go charging. The Elite Collection strikes the perfect balance between spaciousness and portability.”
Atty. Oliver Moeller: The Face of U Elements Elite Collection
Aside from introducing the U Elements Elite Collection, the exclusive event welcomed Atty. Oliver Moeller as its brand ambassador. A promising newcomer in the local entertainment scene and a competent professional with an impressive academic background, Moeller first made waves as a guest on the top-rated TV program It’s Showtime and was later signed by Cornerstone Entertainment, a premier Filipino multimedia entertainment agency.
“Atty. Oliver embodies the essence of our brand's values and resonates with our target audience on multiple levels,” reveals Ronie Ilisan, Vice President for Marketing at Urbanize. “His background as a respected lawyer with a focus on corporate and labor law speaks to the professionalism and integrity we uphold at U Elements. Additionally, his commitment to excellence is evident through his academic achievements, including a Master's degree in Public International Law from the University of Queensland.”
Aligning with Brand Values
Atty. Oliver's diverse interests and active social media presence make him an ideal representative for the U Elements Elite Collection. Ronie points out that Oliver’s passion for sports, fitness, and lifestyle aligns perfectly with the functionality and comfort aspects of the bag collection, designed to meet the needs of the working class.
“Despite his television debut and media recognition as a ‘heartthrob lawyer,’ he remains grounded and dedicated to his legal practice, showcasing humility and authenticity—qualities that mirror the values of U Elements. We are confident that Oliver Moeller will effectively engage and inspire our target audience, driving brand awareness and loyalty among the working-class community.”
Discover the perfect blend of sophistication and functionality with the U Elements Elite Collection, where every piece is designed to elevate your travel and professional experiences.The U Elements Elite Collection is available at all Urbanize stores and SM Department Stores nationwide. You may also purchase them online via urbanize.com.ph, Lazada, Shopee, and Zalora.