OPPO Brings Cutting-Edge Technology to the 2024 UEFA Champions League Final at Wembley Stadium

6/3/24

OPPO Find X7 Ultra

The UEFA Champions League final, one of the most anticipated events in football, kicked off at London’s legendary Wembley Stadium, where Real Madrid triumphed over Borussia Dortmund. As the Official Global Partner of this top-flight competition, OPPO brought its flagship smartphone, the OPPO Find X7 Ultra, to capture unforgettable moments from the match and celebrate the crowning of the 2024 UEFA Champions League winners.

Showcasing Powerful Imaging Capabilities


The OPPO Find X7 Ultra, renowned for its powerful imaging capabilities, empowers users to capture and experience true-to-life content from their favorite football games. To celebrate these lifetime moments with fans worldwide, OPPO took the big screen inside Wembley Stadium during the final to showcase user photos shot on OPPO smartphones. These photos were selected from the OPPO imagine IF Photography Awards’ What A Shot category, demonstrating the impressive quality and creativity achievable with OPPO devices.

Star-Studded Celebrations and Fan Engagement

Kaká

As part of the celebrations, OPPO’s global brand ambassador, Kaká, joined the brand at the exclusive OPPO Hospitality Lounge to meet and greet fans. This lounge offered a full program of activities, including a special magician, providing a unique and engaging experience for attendees. Alongside the main action, OPPO also hosted the OPPO Booth at Potters Field Park near Tower Bridge, bringing elevated UEFA Champions League experiences to football fans far and wide.

“It’s inspiring to see OPPO’s industry-leading mobile imaging technologies continue to elevate the experience for football fans and enable them to capture countless inspiring moments both on and off the pitch during the past two seasons of the UEFA Champions League,” said Billy Zhang, President of Overseas MKT, Sales and Service at OPPO.

Elevating the Match-Day Experience


OPPO’s Hospitality Lounge returned to the Champions Village this year with even more interactive on-site activities for fans. In the lounge, guests could experience the electric atmosphere of the world’s top football competition in different OPPO x UEFA Themed Spaces, relax with on-site games, and explore the latest OPPO technology across a range of smartphones and smart devices. At the OPPO x UEFA Imaging Zone, guests had the opportunity to see some of the most breathtaking moments from this year’s competition captured at stunning close range by UEFA Champions League photographers using the latest Find series smartphones.

Adding to the excitement, the experiential OPPO Booth at Potters Field Park continued to ignite the atmosphere up to the final whistle as part of the UEFA Champions Festival. At the booth, guests were invited to put themselves in the boots of the two 2024 UEFA Champions League finalists by having their pictures taken on replica team benches using the OPPO Find X7 Ultra. They also had the chance to get their hands on the latest OPPO Reno11 F 5G and its new generative AI photo editing tool, OPPO AI Eraser.

“It’s been another fantastic year of partnership with OPPO, engaging fans with cutting-edge imaging technology and greater access to the UEFA Champions League,” said Guillaume Sabran, Head of Sponsorship and Licensing at UEFA. “OPPO has been an excellent addition to the UEFA partner family over the past two years.”

OPPO's Commitment to Sports Philanthropy


Amidst the excitement of this year’s UEFA Champions League final, OPPO and the UEFA Champions League hosted a charity football match on May 30 in London. This event featured Indonesian players facing off against legendary football stars like Kaká, Roberto Carlos, Clarence Seedorf, and Robert Pirès. After the game, all players signed their match jerseys, which were auctioned off along with a special jersey signed by all the legendary and Indonesian players. The proceeds from the auction will support the development of youth football in Indonesia.

The charity match was not just a celebration of shared passion on the pitch but also a testament to OPPO’s commitment to sports philanthropy. Through initiatives like these, OPPO seeks to inspire and empower young football players, providing them with the resources and support they need to pursue their dreams.

Looking Ahead: OPPO's Vision for the Future

Through its partnership with the UEFA Champions League, OPPO has brought fans around the world closer to the excitement of the world’s top football competition. Looking forward, OPPO will continue to drive innovation in AI and mobile imaging technology, adhering to its “Empower Everyone Everyday” ethos. This commitment aims to enable fans to immerse themselves even further in the excitement of world-class sports events, capturing and reliving their most cherished moments.

OPPO's presence at the 2024 UEFA Champions League final at Wembley Stadium exemplified how cutting-edge technology and innovative partnerships can elevate fan experiences, foster community engagement, and support philanthropic causes, making it a memorable event for all involved.
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