In the aftermath of Tropical Storm Enteng, which wreaked havoc across parts of Luzon, SM Cares, the corporate social responsibility arm of SM Supermalls, has stepped up to provide critical assistance to flood-affected communities in Marikina and San Mateo, Rizal.
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SM City San Mateo employees lend a hand in distributing Kalinga packs to storm-affected residents of Barangay Ampid Uno. |
The storm, intensified by the enhanced southwest monsoon, triggered flash floods and landslides, displacing countless residents and leaving many in dire straits. The devastation was particularly severe in Marikina City, known for its susceptibility to flooding during heavy rainfall.
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SM Cares’ Operation Tulong Express also made a stop in Barangay Nangka in Marikina. |
To address the urgent needs of those impacted by the disaster, SM Cares swiftly mobilized its resources through Operation Tulong Express (OPTE). Dedicated employee volunteers from SM City Marikina and SM City San Mateo joined forces to distribute Kalinga packs to hundreds of families in Barangay Nangka, Malanday, and Tumana in Marikina, as well as Barangay Ampid Uno in San Mateo.
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Residents of Barangay Tumana line up to receive Kalinga packs distributed by employee volunteers of SM City Marikina |
These Kalinga packs, filled with essential food items, provided much-needed relief to the storm-stricken communities.The timely assistance helped families cope with the immediate challenges of rebuilding their lives and livelihoods after the disaster.
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Kalinga Packs are handed out to residents of Barangay Malanday in Marikina. |
Beyond the distribution of Kalinga packs, SM Cares has been actively involved in other disaster relief efforts, including providing shelter, medical aid, and counseling services to affected individuals and families. The organization's commitment to helping communities recover from natural disasters is a testament to its dedication to corporate social responsibility.
As part of SM Supermalls' broader sustainability initiatives, SM Cares continues to be a driving force in disaster preparedness and response. Through its various programs and initiatives, the organization aims to build more resilient communities that can withstand the challenges posed by climate change and other natural hazards.