SM Supermalls, the heart of Filipino shopping and lifestyle, has once again set a new benchmark by partnering with TikTok Shop for the groundbreaking event, She Leads: Fun Beyond Shopping. Held at SM Mall of Asia's Main Atrium, this three-day celebration showcased the brand's commitment to empowering women-led Micro, Small, and Medium-Sized Enterprises (MSMEs) and redefining the shopping experience.
Empowering Women-Led Businesses
The She Leads: Fun Beyond Shopping event highlighted SM Supermalls' dedication to promoting MSMEs and championing women's empowerment. By combining digital innovation with physical retail, the event offered women entrepreneurs the opportunity to connect with customers in an engaging, real-world setting while leveraging TikTok Shop's live-selling platform to expand their reach.
The celebration featured 13 TikTok Shop brands, including Tapies, Gorgeous Glow, Azul, Sip2Glow, Huga, Mikana, HB Jewelry, Dood PH, Perfume Dessert, Pina Beauty PH, Urban Scent, Tiny Buds, and Wise Cleaner, bringing together the best in beauty, fashion, wellness, and home products.
A Seamless Shopping Experience
The event seamlessly integrated TikTok Shop's dynamic live-selling platform with the unmatched in-mall experience of SM Supermalls. Visitors explored booths, interacted with brands in real time, and enjoyed exclusive SM Malls Online deals from partner retailers like The SM Store, The Body Shop, and Decathlon.
Shoppers could also scan QR codes to access deals from brands like Lay Bare, Mendrez, and more. As part of the SM Advantage Card (SMAC) Thanksgiving, mallgoers enjoyed discounts, including:
- 10% off at The SM Store from November 28 to December 1 via SM Malls Online and TikTok Shop.
- 50% off The Body Shop’s Freestyle Multi-Tasking Colour Flow 15ml.
Innovation Meets Empowerment
"Our partnership with TikTok Shop represents an innovative step forward in the retail industry. By combining the dynamic world of social commerce with the experiential retail of SM Supermalls, we're creating a unique and engaging shopping experience for our customers," said Jonjon San Agustin, SM Supermalls Executive Vice President for Marketing.
Franco Aligaen, Marketing Lead for TikTok Shop Philippines, added, “This collaboration is an incredible opportunity to highlight the diverse stories of women entrepreneurs. It’s about creating meaningful connections, inspiring journeys, and fostering a community where women can thrive.”
Inspiring Success Stories
The event also featured appearances by actress Marian Rivera and creator Zeinab Harake, who amplified the message of supporting female-led ventures. A panel discussion included stories of resilience and success from women CEOs and creators such as:
- Rei Germar of Tapies
- Ashley Yap of Sip2Glow
- Rosenda Casaje of Gorgeous Glow
- Celeste Cortesi of Azul
She Leads: Fun Beyond Shopping brought the future of retail to life, showcasing SM Supermalls' adaptability in blending e-commerce with experiential retail. By hosting TikTok Shop’s live-selling sessions alongside in-store shopping, the event empowered both shoppers and entrepreneurs, creating an unforgettable online-to-offline experience.
Discover More with SM Supermalls
SM Supermalls continues to inspire and connect through innovative events like She Leads: Fun Beyond Shopping. For more information on SM Malls Online deals, visit this link.
Looking for more women-led and empowering events? Visit www.smsupermalls.com or follow @smsupermalls on social media.