The National Museum of the Philippines (NMP) has received a major boost in its mission to preserve and promote cultural heritage, thanks to a generous service donation from SM Development Corporation (SMDC). This milestone collaboration, officially sealed on January 31, ensures an enhanced museum experience for visitors while reinforcing SMDC’s commitment to nation-building.
Elevating the Museum Experience
SMDC’s contribution focuses on vital repairs and maintenance for the air conditioning system at the National Museum of Natural History. This upgrade guarantees a more comfortable and enjoyable visit, allowing guests to fully immerse themselves in the museum’s rich collection of exhibits and artifacts.
NMP Director-General Jeremy Barns expressed his enthusiasm for the partnership, stating, “We at the NMP look forward to making the most out of this donation, and we hope to achieve the same level of quality operations that SM produces.”
Amplifying Cultural Awareness
Beyond infrastructure support, SM Supermalls is leveraging its expansive reach to promote NMP’s cultural initiatives. Through strategic marketing efforts across its malls, SM aims to drive greater awareness and engagement for the museum over the next three years.
SM Supermalls Executive Vice President for Marketing, Jonjon San Agustin, highlighted the importance of this initiative: “We’re thrilled to be part of this collaboration. Through our marketing efforts, we aim to significantly amplify the reach of the NMP and its mission of universal access to cultural heritage.”
A Commitment to Cultural Preservation
This partnership underscores SMDC’s dedication to enriching Filipino lives beyond real estate development. Grace Evangeline Sta. Ana, SMDC EVP for Project Development, emphasized: “This initiative reflects SMDC’s dedication to nation-building. We’re proud to support the arts and contribute to a richer cultural experience for Filipinos.”
A Lasting Legacy
With the combined efforts of SMDC, SM Supermalls, and the NMP, this collaboration ensures that the museum remains a premier destination for learning and appreciation of Philippine history. The upgraded air conditioning system and expanded promotional efforts will enhance accessibility, inviting more Filipinos to explore and celebrate the nation’s cultural treasures.
For more updates on exciting initiatives like this, visit www.smdc.com and www.smsupermalls.com or follow them on social media.