Award-winning Korean skincare brand Round Lab has officially landed in the Philippines—and it’s making waves with its very first exclusive flagship pop-up store at the 2nd Floor of The Block, SM City North Edsa, open until June 30, 2025. Whether you're a longtime fan or just starting your skincare journey, this immersive pop-up offers a rare chance to experience Korea’s most loved clean beauty brand up close.
Nature Meets Science in Every Bottle
What sets Round Lab Philippines apart is its unique philosophy: Rooted in nature, backed by science. Inspired by Korea’s pristine natural landscapes—where the sea, wind, and mountains converge—Round Lab carefully selects ingredients like deep-sea water, birch sap, and pine extracts to create gentle yet effective skincare solutions that suit every skin type.
Step Into Your Best Skin Yet
At the Round Lab SM North Edsa pop-up, you’ll be treated to a personalized skincare journey. With the help of our trained beauty experts and a high-tech Skin Analyzer Unit, you’ll get tailored product recommendations based on your skin’s unique needs. It’s the perfect way to find your ideal routine—backed by science and crafted with care.
You’ll also get to explore and try out fan-favorite collections including the cult-classic 1025 Dokdo, deeply hydrating Birch Juice, calming Pine Cica, and many more.
A Pop-Up Exclusive: Camellia Deep Collagen Firming Gel Mask
Just in time for the launch, Round Lab introduces a pop-up exclusive product—the Camellia Deep Collagen Firming Gel Mask. This luxurious pink hydrogel mask is powered by multi-type collagen (Types 3 & 4) and ultra-low molecular collagen from France, designed to visibly firm, plump, and hydrate your skin.
Sourced from century-old Camellia flowers from Jeju Island and enriched with skin-loving Vitamin B12, this color-changing mask is your new go-to for achieving that coveted glass skin glow.
Celebrate with Launch-Only Perks
To make your visit even more special, Round Lab is giving away exclusive freebies and gifts with every purchase—available only at the SM North Edsa pop-up. It’s the perfect excuse to treat yourself (and your skin)!
Whether you’re new to K-beauty or a loyal fan of Round Lab, now’s the perfect time to explore the brand that has captured the hearts of skincare lovers worldwide.
Round Lab is exclusively available at Watsons and SM Beauty stores nationwide.
Brought to you by Descorp, a leading distributor in the Philippine beauty and wellness industry—bringing global skincare innovations closer to Filipino consumers.