The Arellanos champion family wellness and smart financial habits in BPI AIA’s new "Rethink Healthy" campaign.
Celebrity couple Drew Arellano and Iya Villania, together with their five children, are now the official brand ambassadors of BPI AIA Life Assurance Corporation (BPI AIA). Their partnership marks the launch of the company’s new “Rethink Healthy” campaign—a movement designed to inspire Filipino families to embrace a more holistic, practical, and sustainable approach to health and well-being.
Well-known for their active lifestyle, strong family values, and down-to-earth parenting, the Arellanos embody what it truly means to live a healthy, balanced life—physically, mentally, emotionally, and financially.
“BPI AIA is proud to welcome the Arellano family to help us inspire more Filipinos to ‘Rethink Healthy’ not just as a goal, but as a way of life,” says Karen Custodia, CEO of BPI AIA.
A New Definition of Healthy: Mind, Body, and Financial Peace of Mind
While many Filipinos still view "being healthy" as merely physical fitness, the 2025 AIA Philippines “Rethink Healthy” Study reveals a deeper picture:
- 52% of Filipinos associate health with physical well-being
- 30% consider mental health essential
- 12% cite financial health
- 59% say financial stress is their biggest worry
With these findings in mind, BPI AIA’s campaign highlights the importance of holistic health—encouraging Filipino families to take small, intentional steps toward a more balanced lifestyle.
“Health isn’t just about workouts or diet plans. It’s about peace of mind, security, and the little daily choices that help us feel whole,” shares Iya.
The Arellanos: Leading by Example in Everyday Wellness
From early morning workouts to budget planning and playful outdoor routines with the kids, the Arellanos demonstrate how simple, consistent habits can lead to long-term well-being.
“For us, healthy means balance—physically, emotionally, and financially,” says Drew. “Whether it’s eating nutritious meals or securing our kids’ future with insurance, it’s about making mindful choices every day.”
How the Arellanos "Rethink Healthy":
Physical Health: Fun family games, bike rides, home workouts
Mental Wellness: Quiet moments, prayer, screen-free bonding
Financial Fitness: Budgeting, savings, and life insurance with BPI AIA
Family Routines: Cooking together, bedtime routines, digital discipline
“Wellness isn’t complicated—it’s about finding what works for your family,” Drew adds.
Empowering Filipino Families to Take Charge of Their Health
With five children and busy schedules, Drew and Iya understand the daily challenges Filipino parents face. That’s why their partnership with BPI AIA is rooted in real-life solutions, not perfection.
“We want to give our kids the best future,” says Iya. “That includes teaching them about money, prioritizing health, and protecting their dreams through smart planning.”
Together with BPI AIA, the Arellanos aim to make holistic health more relatable and achievable—whether it's drinking more water, saving for emergencies, or simply spending quality time as a family.
Start Small, Live Better: Join the "Rethink Healthy" Movement
BPI AIA invites every Filipino family to take that first step—no matter how small—towards a healthier, more secure future. With guidance from role models like Drew and Iya Arellano, the journey toward holistic well-being has never felt more doable.
Because a healthier tomorrow starts with today’s small choices.