K-pop fans and fashion lovers have something big to celebrate—Rosé of BLACKPINK has officially launched her first full collection with PUMA. After being named a global ambassador in 2024, the singer is now taking her creative vision to the next level with the highly anticipated PUMA x Rosé Collection.
This debut drop isn’t just another celebrity collab—it’s Rosé’s heartfelt tribute to her own identity, merging her personal taste with PUMA’s iconic sportswear legacy. For Filipino BLINKs and sneakerheads, this collection is a must-watch moment in both music and fashion.
A Collection Through Rosé’s Eyes
The PUMA x Rosé lineup is designed as an expression of Rosé’s individuality. Think oversized basics paired with feminine tailoring, elevated streetwear fits, and subtle nods to her artistry. A new “ROSIE” graphic wordmark ties the pieces together, while two fresh takes on the classic PUMA Speedcat spotlight her creativity.
In her own words, Rosé shared that the collection is deeply personal. She wanted each piece to embody “quiet rebellion” and the courage to show up authentically. For her, it’s about embracing raw, unfiltered confidence—something she hopes fans can also feel when they wear the pieces.
Speedcats Reimagined: Ballet Meets Street
The highlight for sneaker fans? Rosé’s fresh spins on the racing-inspired Speedcat silhouette.
Speedcat Ballet – Pointe-inspired laces give this version a graceful yet edgy vibe.
Speedcat OG Premium – Detailed statement lacing wraps around the upper, making it a streetwear standout.
These designs blur the line between sporty and stylish, a combination Filipinos will appreciate whether for daily street style or standout OOTDs.
Sporty Streetwear with Rosé’s Touch
Beyond sneakers, the apparel collection reimagines PUMA’s classics through Rosé’s lens. Some key pieces include:
Oversized Track Jacket & Relaxed Track Pants – A modern twist on heritage styles.
Half-Zip Jacket & Full-Zip Hoodie – Cozy yet fashion-forward.
Mesh Top with “ROSIE” graphic – A bold statement piece.
X-Small Duffle & Micro Grip bags – Compact accessories that add playful balance to oversized silhouettes.
Every piece reflects Rosé’s balance of softness and strength—an aesthetic that resonates with her fans worldwide.
When and Where to Shop
The PUMA x Rosé Collection officially dropped on August 28, 2025. It’s available on PUMA.com, PUMA stores, and select retailers worldwide. Expect Filipino fans to quickly embrace these pieces, given the strong BLACKPINK fandom in the country.
Rosé’s first collection with PUMA is more than just a fashion statement—it’s an invitation to embrace individuality and confidence. Whether you’re a sneaker enthusiast, a K-pop stan, or just someone who loves athleisure with personality, the PUMA x Rosé line is worth checking out.
My tip? Don’t wait too long—these pieces are likely to sell out fast, especially the Speedcat sneakers that already have collectors buzzing.