Women are no longer willing to sacrifice comfort for style especially when it comes to intimate wear. Across the Philippines, more and more women are choosing bras that don’t just look good, but also feel good, move with them, and give them confidence from morning to night. That’s why Avon, the country’s No. 1 intimate apparel brand, is reshaping the future of lingerie with the launch of its Dream Curve Bras.
Comfort is the New Standard of Confidence
For Filipinas, “tiis ganda” is officially a thing of the past. Surveys show that 7 out of 10 women in the Philippines now prioritize softness and comfort when buying underwear. Globally, the trend is even stronger, with the intimate apparel industry projected to reach over USD 69 billion by 2030 all thanks to women demanding pieces that combine ease, adaptability, and style.
Comfort, after all, is more than just physical ease. It’s emotional support. It gives women the freedom to focus on what matters whether that’s nailing a big presentation, chasing after their kids, or simply enjoying a night out with friends.
Avon: A Brand That Understands Filipinas
Avon has always had its finger on the pulse of what women want. Over the years, the brand has introduced inclusive sizing, stylish yet functional designs, and bras that truly fit the Filipina body. In 2024 alone, Avon sold more than 10 million bras, proving just how much trust women place in the brand.
Global fashion icon and Avon ambassador Heart Evangelista captures this best. She shares, “Comfort is no longer just a nice-to-have—it’s the new essential. When I wear something that fits beautifully and feels incredibly soft, it gives me this unshakable confidence. It’s not just about how it looks, but how it lets me live freely and dream bigger.”
Introducing the Dream Curve Bras
Available now through Avon Representatives, Shopee, Lazada, and TikTok Shop, the Dream Curve Bras are your invitation to “wear the dream” and embrace the confidence that comes with true comfort.
Why You Should Try It
If you’ve ever wished for a bra that feels like a second skin, Avon's Dream Curve is worth adding to your drawer. It’s more than lingerie—it’s a daily reminder that comfort is power, and power is beautiful.


