Filipinas have always had a soft spot for timeless lipstick shades, and one hue has stood the test of time: Ever Bilena’s Toast of New York. What started as a single cult-favorite bullet lipstick has now grown into a complete collection, giving beauty lovers more ways to rock this classic brick-red shade and its new flattering variations.
A Fresh Take on a Classic Favorite
Launched in a chic gathering at Uma Nota in BGC, Ever Bilena unveiled a 10-piece Toast of New York Collection that reimagines the brand’s best-selling matte lipstick. The shade, beloved for its universally flattering tone, has now evolved into multiple products designed for different beauty looks.
The lineup includes:
- A 9-shade baked eyeshadow palette inspired by the iconic brick-red tone
- Lip cream, liquid lipstick, and dough blush available in three versions: Original, Light, and Medium
By introducing the two new shades alongside the Original, Ever Bilena made sure that Toast of New York now suits every Filipina skin tone—whether fair, morena, or in between.
A Star-Studded Launch
The launch wasn’t just about makeup—it was a celebration of style, beauty, and Filipino artistry. Leading the campaign is actress and model Kaila Estrada, who stars in Ever Bilena’s latest digital campaign now streaming on the brand’s official Facebook page.
The event also brought together some of the most stylish names in the country, including Kaila’s sister Inah Estrada, Miss Philippines International 2025 Myrna Esguerra, and beauty queens Samantha Bernardo, Muriel Orias Sy, Nikki Buenaflor, and Cassandra Chan.
Content creators like Toni Sia, Michelle Dy, and Say Tioco also joined the fun, alongside top makeup artists Jake Galvez, Muriel Vega Perez, and Chuchie Ledesma—proving how much of a beauty staple Toast of New York has become.
Where to Get the Collection
Whether you’re restocking a favorite or trying Toast of New York for the first time, the collection is now widely available. You can shop it online through Shopee, Lazada, TikTok Shop, and Ever Bilena’s direct sales network.
Why Toast of New York Still Reigns
What makes Toast of New York so special is its ability to bring confidence with just one swipe. From students and young professionals to beauty queens and content creators, this shade has always had a way of enhancing every Filipina’s natural charm. Now with an expanded collection, it’s easier than ever to create versatile looks—from everyday wear to glamorous evenings.
If you haven’t tried it yet, this is the perfect time to see why Toast of New York has remained an iconic favorite for years.