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A Toast to Independence, Authenticity, and Local Talent
The indie music scene in the Philippines is alive and thriving, and this year, it gets even louder with Jack Daniel’s On Stage: Road to Indiefest. The second phase of Jack Daniel’s multi-year music program officially kicks off with a clear mission: to celebrate Filipino independent artists while uniting fans, musicians, and creative communities under one powerful theme — independence and collaboration.
This new chapter builds anticipation for the third Jack Daniel’s Indiefest in 2026, with a year-long series of performances, collabs, and grassroots events that bring fresh energy to the local music scene.
Spotlight on 20 Indie Acts
From a pool of 35 nominated indie acts during last year’s Playlist Live, a panel of music industry experts, previous “Chosen Ones,” and the Jack Daniel’s team carefully selected 20 standout artists. This year’s roster showcases the diverse voices shaping today’s Filipino indie music:
Alyson, Ang Bagong Luto Ni Enriquez, August Wahh, Cheeky Things, Dayaw, Fables, Halina, K+, Mi Mi, Minaw, Naïv, Nanay Mo, Novocrane, Peej, Pinkmen, Spacedog Spacecat, The Revisors, Ultraviolet, Uncle Bob’s Funky Seven Club, and Ysanygo.
Each artist brings something unique from soulful melodies to bold experimental sounds proving once again that the Philippine indie scene is rich with creativity and authenticity.
As Gabriel Fajardo, Brand Marketing Manager of Jack Daniel’s, Emerging Asia, explains, “This second chapter of Jack Daniel’s On Stage is about deepening the connection with the local indie scene while celebrating collaboration among artists, producers, and creatives. It’s about authenticity, growth, and the true spirit of independence.”
What’s Happening: Pocket Shows, Collabs, and Fan Engagement
PROD NIGHTS (Sept 2025 – March 2026)
23 sponsored shows curated by Jack Daniel’s indie production partners like Doc Def Productions, Locked Down Entertainment, and Red Ninja Productions.
MIXTAPE (Nov 15 & Dec 13, 2025)
Indie artists will pair up to reimagine each other’s songs in full-set collaborations — highlighting versatility and community spirit.
SOUNDCHECK (Jan – March 2026)
Interactive voting sessions give fans a say in which artists advance, putting audiences directly into the heart of the experience.
SESSIONS (Jan – March 2026)
Live performances streamed via Jam 88.3, giving wider reach to indie acts online.
Building the Indie Community
What makes Jack Daniel’s On Stage special is its holistic support — not just for the artists, but also for indie producers, grassroots organizers, and fans. By hosting shows, fostering collaborations, and providing platforms for exposure, the program strengthens the creative ecosystem that keeps the indie spirit alive.
With Monarch Manila as the official venue partner, Jam 88.3 as the official radio partner, and Billboard Philippines as the official music media partner, this program is set to elevate indie music to new heights.
Jack Daniel’s On Stage: Road to Indiefest isn’t just about concerts — it’s about giving Filipino indie artists the stage they deserve. From pocket gigs to big collabs, this journey is a celebration of authenticity, community, and the raw power of music.
If you’re passionate about local talent, follow Jack Daniel’s on Facebook and stay tuned for upcoming events. Because as they say, “Where there’s Jack, there’s music.”