Coca-Cola introduces LIFT—a refreshing boost for every mode you’re in
Life today moves fast and sometimes too fast. One moment you’re deep in schoolwork or chasing deadlines, the next you’re out with friends or pulling an all-nighter for that passion project. For Filipinos who constantly shift gears, Coca-Cola Philippines has launched a drink that matches every mood and every mode: LIFT.
A drink made for modern go-getters
Think of LIFT as more than just another fizzy drink, it’s your mindset in a can. Designed for students, professionals, and creators who thrive in motion, LIFT helps you switch modes effortlessly from focus to fun, from work to play.
Infused with Vitamin B3, Zinc, and Caffeine, it gives that much-needed mental clarity and energy boost without overdoing it. Whether you’re grinding through deadlines or gaming with the barkada, LIFT keeps you sharp, refreshed, and ready to own your day.
As Frenissa Mae Lagman, Frontline Marketing Senior Director of Coca-Cola Philippines, explains “With LIFT, we’re giving today’s generation a drink that’s as adaptable as they are. It’s made for people who juggle multiple roles and still show up for every moment.”
Ruru Madrid leads the LIFT movement
To bring the LIFT lifestyle to life, actor and performer Ruru Madrid joins Coca-Cola Philippines as the face of the campaign. Ruru perfectly captures what LIFT stands for—always in motion, always ready for the next challenge. Whether he’s on set, performing on stage, or chilling with friends, he embodies the “LIFT Mode” spirit: confident, adaptable, and unstoppable.
Affordable and accessible refreshment
You can get your first taste of LIFT for just ₱11 SRP at sari-sari stores across Western Visayas, proof that switching to LIFT Mode doesn’t have to break the bank.
Whatever your mode—study mode, hustle mode, game mode, or barkada mode—there’s a LIFT for you.
So the next time you need a little boost, remember: it’s not just about chasing energy, it’s about owning your mode.
About Coca-Cola Philippines
For over 113 years, Coca-Cola has been part of Filipino life, creating refreshing moments and empowering communities nationwide. Today, the company continues to evolve with innovative beverages and sustainability initiatives that make a positive difference for people and the planet.