Samsung is giving Filipinos a glimpse of the future of home living with the opening of its newest SmartThings Home Showroom in Taguig. As more households look for convenience, security, and energy-efficient solutions, Samsung brings together AI-powered appliances and connected devices into one intuitive ecosystem that adapts to every lifestyle.
A New Era of Connected Living Arrives in Taguig
Located at the Science Hub Tower, the SmartThings Home Showroom shows how everyday routines can become smoother and more personalized with just a tap or voice command. Samsung Electronics Philippines President Roman Han shared that their goal is simple: to help families enjoy more meaningful moments by letting smart technology handle the day-to-day tasks.
Han noted that Samsung is investing in AI and unified ecosystems to “create a home that works around every family” so Filipinos can focus on people and moments that truly matter.
Experience a Smart Home That Adjusts to Your Lifestyle
The new showroom features room-by-room setups demonstrating how Samsung SmartThings brings appliances, gadgets, and entertainment together into a single, easy-to-manage hub.
Smart Entertainment at Home
In the living room, SmartThings connects Samsung’s Vision AI TVs with audio partners like the Q-Series Soundbars for immersive movie nights. Comfort is also customizable through WindFree Air Conditioners and smart lighting, allowing you to set the perfect ambiance for family bonding or late-night rest.
Work-From-Home Made More Seamless
For home offices, SmartThings makes multitasking stress-free. You can link the Smart Monitor M8 with Galaxy tablets for smooth content transfer, check running appliances, or even monitor home security without leaving your desk. It’s perfect for remote workers juggling deadlines and household responsibilities.
Smarter Workouts and Wellness
Pair your Galaxy Watch with your Samsung TV and display real-time health metrics during workouts. Fitness routines become more engaging and more data-driven—ideal for Filipinos embracing a healthier lifestyle.
AI-Powered Cooking and Cleaning
In the kitchen, Samsung’s Bespoke AI appliances bring a new level of efficiency. The Side-by-Side Refrigerator Family Hub can suggest recipes, track pantry supplies, play music, and assist with meal prep. Their laundry innovations, including the Bespoke AI Laundry Combo and the AirDresser, automate chores and help families free up precious time.
Better Rest at the End of the Day
Before bedtime, SmartThings lets you adjust the lights, set the temperature, and play calming music from the Samsung Music Frame—all from your phone—to create a cozy, restful environment.
Beyond Homes: Smart Solutions for Future-Ready Businesses
Samsung’s ecosystem isn’t just for households. The same connected innovation boosts productivity and efficiency across business sectors.
Smart Displays for Retail and Food Service
Professional digital displays powered by VXT CMS help stores showcase menus, promotions, and content that influence customer decisions.
Better Control for Critical Environments
With SmartThings Pro and integrated AI tools, businesses gain real-time visibility of devices and operations. Samsung Knox also delivers secure management—important for industries that handle sensitive data or require tight compliance.
Roman Han emphasized that the company is committed to helping organizations “eliminate friction and achieve smarter outcomes” as more sectors shift to connected platforms.
Your Home, Reinvented: Why Filipinos Should Explore SmartThings
Whether you want a more organized household, a secure environment, or simply more free time, Samsung SmartThings offers a future-ready way of living that grows with your needs. The new showroom shows that smart living isn’t just a luxury—it’s now within reach for Filipino homes and businesses.
If you’re planning a home upgrade or exploring smart appliances, the SmartThings ecosystem is worth experiencing firsthand.