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A New Era of Glow for the Modern Filipina
For generations, Myra has been a staple in Filipina beauty routines—a trusted brand known for creating that healthy, unmistakable glow from within. While beauty trends come and go, one thing has stayed constant: Filipinas continue to choose Myra because real radiance never fades.
This year, Myra takes its legacy a step further with the launch of the Myra House of Glow, an immersive experience that celebrates confidence, empowerment, and the brand’s expanded range of glow-boosting products designed for today’s Filipina.
Myra Unveils Its New Glow Range
The House of Glow marked the grand reveal of Myra’s most exciting lineup yet—six new glow solutions crafted around the brand’s signature Beauty Vitamins. With products that work from the inside out and the outside in, the expanded range meets the needs of women who want visible results and a confidence boost to match.
A Closer Look at the New Myra Glow Collection
- Myra Gentle Exfoliating Essence - Gently removes dullness and renews the skin without redness or irritation.
- Myra GlowBurst Brightening Serum - Revitalizes dry and tired skin for that fresh, glass-like glow.
- Myra GlowClear Brightening Serum - Targets dark spots and uneven tone for a clearer, spotless radiance.
- Myra Bright GlowPlus Lotion - Features 200x Niacinamide* and SPF 15 for up to 3x brighter, more even-toned skin in as early as two weeks.
- Myra Hydro GlowPlus Lotion - Powered by five essential Beauty Vitamins, MoistRepair, and Moisture Lock Technology to keep skin hydrated and glowing for up to 48 hours.
- Myra Whitening Vitamin Glow Up Bars - Brightens skin in as early as five days with Vitawhite Collagen Complex and vitamins E, C, and Niacinamide.
- Myra Moisturizing Vitamin Glow Up Bars - Locks in moisture with Vitamin E and powerful Moisture Boosters for up to 48 hours of hydration.
- Myra Glow Radiance White Supplement - Myra’s first ingestible beauty formula with L-Glutathione, Vitamins E and C, and Grapeseed Extract for a healthy glow from within.
Together, these products embody Myra’s commitment to glow that is felt as much as it is seen—a radiance rooted in health, confidence, and empowerment.
Inside the House of Glow: A Beauty Playground for Filipinas
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The Myra House of Glow wasn’t just a launch—it was a fully immersive experience designed to celebrate self-love and showcase the new Glow Range in the most interactive way possible.
Guests explored Instagram-ready zones featuring glow-inspired installations like the Glambot, the Glow Runway, and the Mirror Room, each crafted to make every visitor feel GGSS from every angle.
Along the journey, guests collected stickers on their Glow Card, received personalized skincare recommendations from Myra ambassadors, and completed the experience by claiming a Glow Bag filled with the latest Myra products.
A Night of Empowerment and Connection
Hosted by comedian and content creator Baus Rufo, the event blended education and entertainment seamlessly. A Glow Talk featuring beauty creator Bianca Ferro and Miss Universe Philippines 2019 Gazini Ganados offered thoughtful insights on caring for skin from the inside out.
Attendees joined a fun Glow Quiz Game before the night ended with a celebratory toast led by the Myra team. As DJ Xtina filled the venue with high-energy beats, the House of Glow transformed into a vibrant space that brought women together celebrating confidence, community, and the glow they proudly carry.
Glow That Goes Beyond Skin Deep
Through the #MyraHouseOfGlow experience, Myra reaffirmed its place in the hearts of Filipinas—both as a legacy brand and a modern companion for women embracing their beauty with confidence.
Whether you’re stepping into a new season of self-care or strengthening your skincare routine, Myra reminds every Filipina that glowing inside and out is not just a goal—it’s a journey worth celebrating.
Choose Myra, embrace your glow, and become the woman you’re meant to be.
Learn more at myra.com.ph or follow Myra on Facebook, Instagram, and TikTok.