Coca-Cola Philippines Expands LIFT with a Berry-Packed Flavor
Energy drinks continue to evolve as more Filipinos look for refreshment that matches their fast-paced lifestyle. In Central Visayas, a new flavor is making waves as Coca-Cola Philippines introduces LIFT Berry Bolt, the latest addition to the growing lineup of the LIFT energy drink.
Launched in Cebu City, the new flavor is designed for modern-day go-getters who juggle school, work, and everyday hustle. With its “berry bold ang flavor,” LIFT Berry Bolt delivers a vibrant burst of taste that keeps up with people constantly switching between different modes throughout the day.
A Flavor Made for Modern-Day Challengers
The newest variant from LIFT brings a lively berry flavor packed into a convenient PET bottle. Designed to be easy to carry and quick to grab, the drink aims to give consumers a refreshing pick-me-up whether they are studying, commuting, or working.
Its recyclable PET packaging also adds convenience for people on the move, making it a practical choice for everyday refreshment.
Building Excitement Across Cebu Before the Launch
Before the official unveiling, LIFT Berry Bolt built anticipation across key locations in Cebu through a series of interactive activations.
From February 20 to 22, 2026, teaser Crate Drop installations appeared at the Mandaue Public Market and SM City Cebu, catching the attention of curious shoppers and commuters.
Sampling activities also took place between February 20 and 21, 2026 at Puso Village and the Cebu South Bus Terminal, giving Cebuanos an early taste of the berry-flavored energy drink while they went about their day.
The Main Launch Event at SM City Cebu
The excitement reached its peak during the official launch event held on February 21, 2026 at SM City Cebu.
Visitors experienced the full LIFT brand energy through interactive booths, live entertainment, and the first official reveal of the new flavor. Attendees explored themed stations such as the LIFT Art Photo Wall, where guests struck creative poses, and the LIFT Up Bar, which challenged participants to test their strength.
The highlight of the event was the appearance of celebrity guest Ruru Madrid, who joined attendees in trying out the activities and helped unveil the new flavor to the crowd.
LIFT’s Growing Presence in the Philippines
The arrival of LIFT Berry Bolt in Central Visayas reflects the brand’s continued expansion across the country.
The new variant joins LIFT Citrus Blast, another popular flavor already available in sari-sari stores across Western Visayas and Southern Luzon. Together, these products strengthen the brand’s position among energy drinks designed for Filipinos who stay active and constantly on the move.
A Refreshing Boost for Everyday Hustle
With its bold berry flavor and energetic launch, LIFT Berry Bolt is clearly aimed at people who thrive on challenges and keep pushing forward throughout the day.
For students, young professionals, and commuters looking for a refreshing boost, the new flavor offers a convenient option that fits right into a busy routine. If you’re in Cebu or traveling across Central Visayas, this berry-powered energy drink might just become your next go-to refreshment.
To stay updated on future drops and activities, you can follow LIFT’s official social media pages.