Artificial intelligence is reshaping how professionals work, making speed, mobility, and computing power more important than ever. As businesses embrace AI-powered workflows, today's executives and professionals are looking for laptops that can keep pace without sacrificing portability.
Answering that demand, ASUS Business Philippines has officially launched the ASUS ExpertBook Ultra, its latest flagship AI-powered business laptop. Designed for CEOs, executives, and enterprise professionals, the new device combines premium performance, enterprise-grade security, and an ultra-lightweight design in a package that weighs less than one kilogram.
ASUS Unveils Its New Flagship AI Business Laptop
The ASUS ExpertBook Ultra made its Philippine debut during a grand launch at Okada Manila, where more than 1,200 business leaders, enterprise partners, and technology decision-makers gathered to witness the company's latest innovation.
The event also marked the first visit of ASUS Co-CEO Samson Hu to the Philippines. Joining him were ASUS Vice President and APAC Commercial General Manager Rex Lee and ASUS Business Philippines Business Development Manager Francis Avila.
During the launch, Hu shared ASUS' ambitious goal of making the ASUS Expert Series the country's leading commercial PC brand by 2028. He also revealed that ASUS' local commercial business has grown by 85 percent and now contributes 27 percent of the company's total business in the Philippines.
Built for AI-Powered Productivity
At the heart of the ASUS ExpertBook Ultra is the latest Intel® Core™ Ultra X9 Series 3 processor, paired with Intel Arc graphics and a dedicated Neural Processing Unit (NPU) capable of delivering up to 50 TOPS of AI computing performance.
Its advanced 50W sustained thermal design allows the laptop to maintain high performance even during demanding workloads without significant throttling, making it suitable for AI-assisted productivity, content creation, data analysis, and multitasking.
Running on Windows 11 Pro, the Copilot+ PC is designed to support modern AI experiences while helping professionals stay productive wherever work takes them.
Lightweight Design Meets Premium Performance
One of the ExpertBook Ultra's standout features is its remarkably portable build.
Crafted from aerospace-grade magnesium-aluminum alloy, the laptop weighs as little as 0.99 kg while maintaining a slim 10.9 mm profile. ASUS also says it is the world's smallest-footprint 14-inch laptop.
Despite its compact size, it includes a 70Wh battery that delivers up to 26 hours of battery life, making it a practical companion for executives and professionals who spend long hours away from the office.
Other premium features include:
Stunning OLED Display
The laptop features a 14-inch 3K Tandem OLED touchscreen with up to 1,400 nits HDR peak brightness, anti-glare Gorilla Glass Matte protection, and a variable refresh rate of up to 120Hz for vibrant visuals and smoother scrolling.
Enterprise-Grade Security
Security remains a major focus with features such as:
- NIST SP 800-193 compliance
- Self-healing BIOS
- Microsoft Pluton security
- TPM 2.0
- Fingerprint reader
- Windows Hello IR facial recognition
- Physical webcam shield
These capabilities help businesses safeguard sensitive information while supporting secure hybrid work environments.
AI-Powered Productivity Tools
The ASUS ExpertBook Ultra also includes the MyExpert AI suite, featuring tools like AI ExpertMeet and a local Knowledge Hub to streamline collaboration and AI-assisted workflows without requiring additional subscriptions.
Business Leaders Share Their First Impressions
Ahead of the launch, ASUS Business Philippines provided several well-known Filipino executives with the ExpertBook Ultra for three weeks to experience the device in real-world business settings.
Among them was Lito Villanueva, Executive Vice President and Chief Innovation & Inclusion Officer of RCBC and Founding Chairman of Fintech Alliance PH and Asia FinTech Alliance.
Reflecting on his experience, Villanueva said:
"The best technology should make people feel more capable, not more overwhelmed. The ExpertBook Ultra brings powerful features, from AI performance to enterprise-grade security, into a device that still feels simple and practical to use."
Jacqueline Gutierrez, Co-Founder and CEO of Happy Skin Cosmetics and BLK Cosmetics, highlighted the laptop's reliability, saying:
"I like things that do their job. It works when you say it should work."
Meanwhile, Dindo Marzan, Senior Vice President and Head of SME Business Group at Converge ICT Solutions, praised its speed and responsiveness.
"It can really go with the speed that we have in processing."
The launch also featured a panel discussion with Gabbi Garcia, Rico Hizon, Lito Villanueva, and Dindo Marzan, who discussed the growing role of artificial intelligence in the Philippine workplace and how technology is transforming productivity across industries.
Price and Availability in the Philippines
The ASUS ExpertBook Ultra (B9406CAA) is now available in the Philippines with a starting price of ₱129,995 through select ASUS Authorized Stores and partner technology retailers nationwide.
Customers who purchase the laptop until July 31, 2026, can also enjoy an Early Bird Bundle worth over ₱13,000, which includes an ASUS 100W GaN Charger and ₱10,000 worth of SSI Gift Vouchers, subject to promo terms and conditions.
A Premium Laptop Built for the Future of Work
As artificial intelligence becomes increasingly integrated into everyday business operations, professionals need devices that combine portability, security, and computing power without compromise.
With its lightweight design, AI-ready hardware, enterprise-level security, and premium display, the ASUS ExpertBook Ultra positions itself as a compelling option for executives, business leaders, and professionals looking to invest in a laptop built for the future of work.