HONOR Philippines is teaming up with Studio Viva for a new drama reel starring Guji Lorenzana and Krissha Viaje, with the series set to premiere on October 1 alongside the launch of the HONOR 600S.
Titled “The CEO’s New Jowa,” the entertainment collaboration combines romance and drama with a product showcase for HONOR’s upcoming smartphone.
The series will be released through HONOR Philippines’ social media channels, giving viewers an entertainment-focused introduction to the HONOR 600S ahead of the company’s wider launch details.
When will “The CEO’s New Jowa” premiere?
“The CEO’s New Jowa” premieres on October 1, 2026, the same day HONOR Philippines officially launches the HONOR 600S.
The drama reel stars Guji Lorenzana and Krissha Viaje, with the storyline providing the setting for the smartphone to appear naturally within selected scenes.
According to HONOR Philippines, some scenes were captured using the HONOR 600S, allowing the campaign to demonstrate the device's imaging capabilities as part of the story rather than through a conventional product presentation.
What is the HONOR 600S collaboration about?
The partnership between HONOR Philippines and Studio Viva combines entertainment content with smartphone marketing.
Instead of introducing the HONOR 600S solely through specifications, the campaign places the device within a fictional drama. The approach gives audiences an opportunity to see the phone in a content-creation setting while following the story.
HONOR Philippines said the collaboration is intended to connect with young professionals, content creators, and digitally engaged consumers.
The company has not yet released the full specifications, Philippine pricing, or complete availability details for the HONOR 600S in the announcement.
What else will be revealed at the HONOR 600S launch?
The October 1 launch will also provide additional information about the smartphone, including its price, availability, and launch offers.
HONOR Philippines has invited audiences to watch the grand launch online, with the drama reel scheduled to arrive alongside the official product introduction.
For now, the entertainment campaign provides an early look at how HONOR plans to position the new device: not only as a smartphone, but also as a tool connected to photography, video, and digital storytelling.
With Guji Lorenzana and Krissha Viaje leading the drama reel, “The CEO’s New Jowa” gives the HONOR 600S launch an entertainment component ahead of the company's October 1 reveal.