Barbie Almalbis ignites a loving mosh pit in “Platonic” music video

Tuesday, June 10, 2025

Barbie Almalbis Platonic MV

Filipino alt-rock icon Barbie Almalbis has dropped the official music video for “Platonic,” a standout track from her critically acclaimed fifth studio album, Not That Girl. Helmed by long-time creative partner and award-winning photographer Nina Sandejas, the video features a gritty glimpse into a night of sweat and sound at Mow’s—an underground music venue in Quezon City.

Set against the backdrop of Barbie’s recent performance at the iconic gig space, the video unravels a documentary-style montage of mosh pits, dance breaks, and crowd surfing—fueled not by angst, but by the deep joy of shared, meaningful experience in music. “I wanna see a pit… lovingly,” Barbie calls out before launching into the two-minute burst of cathartic energy that is “Platonic.”

“This song is about loving people fiercely, unconditionally, generously, vulnerably, in a non-romantic context,” shares Almalbis. “Platonic love has been so enriching in my life, and I’ve really felt much less alone because I have deep friendships to count on or because I can be a friend to someone. I think the world would be less lonely if more people would embrace its joys.”

The idea for the music video came to Sandejas after attending a series of metal shows and noticing the primal yet euphoric energy in the mosh pit. “When I saw Barbie was playing Mow’s, it hit me; we have to document this,” says Sandejas. “Barbie starting a riot? That’s exciting. But of course, it had to be done with love. That’s what makes this different.”

The end result is a raw, kinetic visual experience: a time capsule of the night where friendships collide in the most visceral way. “It was a rush,” adds Sandejas. “We stitched together this fast, chaotic blur of sweat and joy. My favorite moment? That loving pit Barbie asked for. She knew exactly how wild it would get and how to ground it in something beautiful.”

Produced by Nick Lazaro, “Platonic” is Barbie’s first foray into heavier territory. What began as a quiet acoustic sketch quickly transformed into a thunderous anthem, thanks to Lazaro’s instrumentation and contributions from Eclectic Kiss artists Faye Yu, Marika Laciste, Marj Roxas, and Pikoy on gang vocals. “I just said, Nick, I have something—can you make it metal?,” Barbie laughs. “He absolutely did.”

The inspiration for “Platonic” draws from C.S. Lewis’s The Four Loves, specifically his writing on friendship as a rate but vital form of love. In “Platonic,” Barbie’s lyrics explore this idea with honesty and edge, pushed into sonic overdrive through a surprising and exhilarating metal turn.

Watch the music video of Barbie Almalbis’ “Platonic” here.
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Popcorn, Plots, & ‘Pops’: Here’s the Ultimate Father’s Day Watchlist

Ultimate Father’s Day Watchlist

From thrills to feels, Lionsgate Play brings you a curated watchlist that’s perfect for every kind of dad; making movie night even more meaningful!

This Father’s Day, ditch the usual and bond with Dad over a lineup of unforgettable movies. But how do you pick something he’ll love? Whether he’s all about high-octane action, a sucker for spine-chilling scares, or loves sinking into a thought-provoking legal battle, we’ve got you covered.

Lionsgate Play has something tailor-made for every kind of dad. From body slams to brainy battles, this curated collection of movies and shows guarantees a movie night that’s anything but ordinary. So, grab the popcorn, settle in, and let the binge-watching begin—because nothing says quality time like a great story shared especially when it’s with your ‘daddy dearest’.

For the Wrestling Fan: Heels

Does Dad light up at the roar of a crowd and the sight of larger-than-life heroes in the ring? Heels might just be his dream pick. This critically acclaimed drama takes him deep into the gritty world of pro wrestling, where family and ambition collide in spectacular fashion.

Follow two brothers, Jack (Stephen Amell) and Ace Spade (Alexander Ludwig), as they fight for control of their small-town wrestling promotion. With complex characters, intense rivalries, and plenty of high-impact wrestling action, Heels showcases not just the spectacle of the ring but the emotional turmoil outside of it. Will Dad cheer for the good guy, or root for the heel? Only one way to find out.

For the Horror Junkie: Arcadian

Does your dad live for spine-tingling thrills and heart-pounding suspense? Treat him to Arcadian, a haunting and unforgettable tale set in a post-apocalyptic wasteland.

What if the monsters weren’t just on the screen but lurking just beyond the edges of the night? Starring Nicolas Cage in a harrowing post-apocalyptic setting, Arcadian is a visceral horror flick layered with family drama. Cage plays Paul, a father protecting his twin sons from deadly nocturnal creatures in a world decimated by chaos. When one of the twins goes missing, the family faces chilling battles that test their very survival. If your dad loves a good scare wrapped in a gripping plotline, Arcadian is a must-watch.

For the History Buff: Baghdad Central

If Dad gets lost in stories of bravery and history, Baghdad Central will keep him glued to his seat. Set in Iraq in the wake of the 2003 U.S. invasion, this gripping series explores a world turned upside down as it follows former police inspector Muhsin al-Khafaji (Waleed Zuaiter).

Mourning the loss of his wife, Muhsin is drawn back into dangerous waters when his daughter goes missing. But this isn’t just your average detective story. Baghdad Central presents an intricate picture of life in a war-torn city, with themes of loyalty and survival. Every moment is packed with suspense, making it the perfect show for Dad to immerse himself in over Father’s Day weekend.

For the Legal Drama Enthusiast: Dark Waters

If your dad is the kind of person who gets fired up about corporate greed and justice served, Dark Waters will resonate deeply with him. Based on a true story, this chilling legal thriller stars Mark Ruffalo as Rob Bilott, a corporate attorney who risks his career to take on an environmental case against a massive chemical company.

When Bilott discovers that the company has been knowingly poisoning local communities, he dives headfirst into a decades-long fight for justice. Dark Waters is gripping, maddening, and profoundly moving, making it the perfect Father’s Day pick for a dad who loves a David-and-Goliath story.

Every dad has a story. This Father’s Day, find one that mirrors his only on Lionsgate Play. From action-packed sagas to stirring drama, it’s all here in Lionsgate Play via PLDT Home and Smart.

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Real Coffee, Rich Chocolate: Meet Your New Delightful Treat

Red Ribbon Mochaccino Delight Cake

While cakes are often seen as celebratory treats for special occasions and milestones, they’re also ideal for indulging in sweet moments with friends, family, or even on your own. Whether you're bonding with loved ones or simply enjoying some downtime, a slice of cake adds warmth to any moment. Pair it with a hot or iced coffee, and you’ve got an excellent combination for a cozy, cafĂ©-like experience right at home.

For moments like these, Red Ribbon’s all-new Mochaccino Delight Cake is your ideal choice. This decadent creation blends real coffee and rich chocolate into one irresistible dessert that adds warmth and connection to special occasions and celebrations.

The cake is beautifully coated in luscious milk chocolate ganache and topped with elegant beige-and-white streaks, reminiscent of intricate latte art. Its inviting mocha aroma truly draws you in—making that first slice almost impossible to resist, especially for any coffee lover!

Inside, you’ll find layers of chocolate and mocha chiffon layers, harmoniously balanced with smooth mocha cream. Each bite delivers a rich, satisfying flavor that complements beautifully with coffee and great conversation. Whether it’s a casual catch-up or a deep heart-to-heart, one slice is all it takes to elevate the moment.

The Mochaccino Delight Cake isn’t just dessert—it’s a way to create cherished memories with the people who matter most. This Father's Day, as we gather to celebrate the incredible dads in our lives, Red Ribbon offers an ideal centerpiece to honor their unwavering love and support. Just like a comforting cup of coffee that warms the soul and sparks conversations, Dads are often the quiet constants, brewing memories with their presence and wisdom. This special occasion deserves a treat that mirrors that same comfort and delight.

Whether you’re reconnecting with friends or sharing a fun Father’s Day bonding moment, it’s the signature centerpiece for making every gathering extra special.

Discover the ideal blend for your heart-to-heart moments with the new Red Ribbon Mochaccino Delight. Prices start at only Php 250 for the petite size, with the regular size at Php 699. Visit the nearest Red Ribbon store or order via the Red Ribbon delivery website or through GrabFood and foodpanda apps.
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Shaira Diaz and EA Guzman’s Dreamy Prenup Shoot Comes Alive with the HONOR 400 5G!

Monday, June 09, 2025

Shaira Diaz EA Guzman Prenup Shoot

What happens when timeless romance meets cutting-edge tech? Celebrity couple Shaira Diaz and EA Guzman found the answer in their breathtaking prenup shoot captured entirely with the revolutionary HONOR 400 5G, also dubbed as the AI Phone. And yes, it’s everything you’ve been waiting for.

Turning Moments Into Magic: The Power of the HONOR 400 5G

HONOR, the leading global tech brand, unveiled its most exciting innovation yet, the HONOR 400 5G in an exclusive prenup shoot that felt like it was lifted straight out of a fairytale. With the debut of its groundbreaking Image-to-Video AI feature, the AI Phone doesn’t just take photos, it breathes life into them.

Imagine still images transforming into moving memories. That’s the HONOR 400 5G experience.

A Classic Love Story Meets Futuristic Tech

Set against the romantic backdrop of Las Casas Filipinas de Acuzar in Quezon City, the shoot beautifully bridged the past and the future. Shaira and EA’s chemistry radiated in every frame, and thanks to the AI-powered imaging, each photo felt more like a movie scene than a snapshot.

“We wanted to show how technology can elevate emotional storytelling,” said Stephen Cheng, HONOR Philippines Vice President. “The HONOR 400 5G captures not just the image—but the heart of every memory.”

The Future of Memory-Making Starts Here

During the launch, media and special guests got a firsthand look at the phone’s AI wizardry. The highlight? Watching photos seamlessly morph into dynamic, emotion-rich videos. The Image-to-Video AI feature left everyone awestruck—and ready to ditch traditional cameras for good.

From the delicate flutter of Shaira’s veil to the golden sunlight on EA’s face, every detail was enhanced with stunning realism.

Designed for Love, Built for Life

More than just a pretty face, the HONOR 400 5G is your ultimate sidekick for preserving life’s biggest and smallest moments. Whether it’s a dreamy prenup, a spontaneous road trip, or a cozy night in with friends, this phone captures it all in breathtaking detail—then brings it to life with intelligent animation.

And with 5G connectivity, sleek aesthetics, and user-friendly AI features, this device proves it’s more than a phone—it’s a storytelling powerhouse.

For Couples, Creators, and Memory Makers

Shaira and EA’s love story is just the beginning. The HONOR 400 5G is made for modern romantics, creators on the go, and anyone who believes in keeping memories alive.

Mark your calendars: The HONOR 400 5G officially hits Philippine stores on June 17, 2025.

Don’t miss the official launch, streaming live on Facebook: https://bit.ly/H400Launch_PR
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M Lhuillier Strengthens School Infrastructure with Water Access

M Lhuillier Corporate Social Responsibility

M Lhuillier, a trusted leader in financial services and community development in the Philippines, continues to make a meaningful difference through its impactful corporate social responsibility (CSR) initiatives. M Lhuillier has taken another step toward community upliftment by supporting a vital water supply project for Tuburan Elementary School.

As part of its ongoing efforts to promote education, health, and sustainability, M Lhuillier is funding a water tank system to provide Tuburan Elementary School with a consistent and clean water source. This initiative addresses a fundamental need, ensuring that students and faculty have daily access to safe and reliable water for drinking, sanitation, and maintenance.

Access to clean water is a fundamental human right, yet many schools in remote areas face challenges related to water scarcity and hygiene. By prioritizing this project, M Lhuillier is actively contributing to a healthier and more conducive learning environment for both students and teachers.


The positive impact of M Lhuillier’s water supply project at Tuburan Elementary School goes well beyond infrastructure improvements. By providing a reliable and clean water source, the initiative significantly boosts sanitation and hygiene standards, helping prevent the spread of waterborne diseases and creating a healthier learning environment. Students—especially young girls—are no longer required to travel long distances to collect water, allowing them to concentrate on their education. Consistent water access also enhances school maintenance efforts, strengthens hygiene education programs, and supports gardening or agricultural projects that enrich the overall learning experience.

This project underscores M Lhuillier’s commitment to improving access to clean water in schools—an essential foundation for education, health, and sustainable community development.

Tuburan Elementary School

The heartfelt appreciation from the students and educators of Tuburan Elementary School highlights the importance and immediate impact of this project. Beyond providing a basic need, M Lhuillier is empowering the next generation by fostering a safer, healthier, and more inclusive educational environment.

This latest CSR effort is one of many school-based projects led by M Lhuillier across the country. Through continuous investment in educational infrastructure and local development programs, the company reaffirms its commitment to nation-building.

By integrating sustainability with education and public health, M Lhuillier is setting a benchmark for corporate responsibility in the Philippines. The positive ripple effects of its initiatives will continue to be felt by countless families, proving that purposeful business practices can create lasting change.

To know more about M Lhuillier and other news information, please visit mlcares.mlhuillier.com

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Never Miss a Beat: 3 Reasons You Need a Failsafe Internet Backup at Home

Friday, June 06, 2025


Imagine you’re on an important work call while your kids are researching online for a school project when suddenly, the connection drops. Your co-workers’ video freezes, and you hear your kids complaining about the internet. At this point, there is nothing you can do but wait for the connection to be fixed. If you don’t want to be caught in this situation, having a reliable backup is a must. And if you need more reasons why your home needs an “always-on” connection, here are three big ones.

1. Keep Your Productivity on Track

Today, we rely on the internet for almost everything, including our livelihoods. If you work from home, you know that a stable internet connection is non-negotiable. You can’t afford to miss online meetings and important emails or be offline during work hours.

And it’s not just you. If your kids are still studying, they need a reliable connection to finish their schoolwork. We can’t have them scrambling for a hotspot, especially at night. A failsafe backup, like a secondary LTE connection, ensures that everyone stays online by kicking in automatically when your primary line fails. It may not be as fast as your primary connection, but it will keep you connected. This brings us to the second reason…

2. Stay Connected, Especially During Emergencies

We live in an era where being connected is more important than ever—especially during emergencies. Need to contact emergency services? Attending a Telehealth appointment soon? Checking in on a loved one at the hospital for updates? Noticing unusual behavior in your pet and need to research symptoms online? Away from home and want to check your security cameras?

A primary connection with a reliable backup ensures that you’re always online when it matters the most. No need to worry about internet outages when you need access to crucial information or services.

3. Keep the Fun Going

After a long day, you deserve to unwind without frustration. A failsafe setup means that even during an outage, your household can still stream movies, play games, or stay in touch with family and friends.

While productivity and connectivity are top priorities, uninterrupted entertainment ensures that you can relax with confidence. It’s not just about fun—it’s about knowing that your downtime won’t be derailed.

Stay Connected with PLDT Home Always On

A failsafe internet backup isn’t just about avoiding headaches—it’s about being ready for anything. PLDT Home Always On features a built-in backup LTE that activates automatically when Fiber service becomes unavailable due to unexpected fiber cuts. These could be caused by events like cable theft or damage from road digging, tree trimming, extreme weather, and even rodent chewing. It also comes with a new WiFi 6 modem that supports up to 1Gbps on Fiber and UNLI LTE. Plus, it automatically notifies the repair team and creates a service repair ticket for you after 15 minutes.

With this kind of system, you’re future-proofing your home for a more productive, connected, and stress-free life. Don’t wait for the next outage to realize how much you need it. Get PLDT Home Always On today and stay online when it matters most.

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Beyond the Usual: Making Mealtime Moments Even Better with Eden Cheese

Thursday, June 05, 2025

Judy Ann Santos Eden Cheese

For Filipinos, mealtime is more than just eating—it is a time to connect and celebrate with family and friends. Whether it is local dishes or international cuisine, there is always joy around the dining table.

But behind every meal is often a mom carrying the weight of preparation. For many, the daily task of cooking can start to feel repetitive and draining.

The Pressure of Cooking

Meal planning has long been a challenge for moms. It’s not the preparation—it’s the constant pressure to decide what to cook. This often leads to repetitive dishes that may no longer excite the family.

When you are cooking the same meals day after day, the routine can feel uninspiring. Moms often worry that the lack of variety in meals may affect how much their families enjoy mealtime.

How challenging is meal prep for the typical mom? For many, it starts well before the stove is turned on—thinking of what to cook, considering everyone’s preferences, and making those choices day in and day out. More than just feeding the family, she takes pride in making meals that spark joy.

But when you add that to the countless responsibilities she juggles daily, it is no surprise that cooking can start to feel like just another task—one that could even affect how the whole family experiences food together.

So, how can moms keep mealtimes meaningful and full of love when cooking starts to feel mundane or routine?

Make your dishes ‘Eden’ better!

The answer? Elevate your recipes with a flavorful, comforting twist!

Many moms find that adding cheese is an easy way to bring richness and excitement to meals. It’s a simple touch that adds flavor, depth, and heart.

Cheese is versatile, too. A dash of cheese makes fried dishes such as Relyenong Bangus taste even better. Regional dishes such as Ginagmay, and creative spins on favorites like Sisig Lumpia can be elevated too—with cheese, of course.

Eden Cheese, a beloved brand across Filipino households for generations, helps moms make any mealtime moment better.

Creamy and malinamnam, Eden Cheese is made with milk and real cheese, and fortified with essential vitamins such as Vitamin A, B2, and D, Calcium, and Zinc. It’s the reliable kitchen partner that helps everyday meals taste extra special.

Even celebrity chefs agree. “Make mealtime moments with your family Eden better!” said Judy Ann Santos in a recent social media post, where she featured a special Chicken Afritada recipe using Eden Cheese as “one key ingredient.”

Shaha M, meanwhile, proves that cheese works well with international cuisine as well, sharing a Filipino Middle-Eastern-inspired Spring Roll recipe that the trusted cheese brand made “Eden better.”

And in a Mexican-inspired twist, Erwan Heussaff used Eden Cheese in his Chicken Enchiladas to bring in that familiar, comforting flavor. “We all grew up eating Eden Cheese, and it’s a great way to add flavor to any dish—and give you that extra love and comfort you need,” he shared.

Tired of the usual? Simple lang ang gagawin: Make your dishes ‘Eden’ better with Eden Cheese!

Visit www.twistandmake.com/eden to explore easy-to-follow recipes and discover how Eden Cheese can help create sawa-free mealtimes for the whole family!

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UNIQLO Launches Third Studio Ghibli Collaboration Collection


“My Dear” available from July 4, 2025


Global apparel retailer UNIQLO today announces the launch of “My Dear,” the latest UT collaboration collection with Studio Ghibli, on July 4th. A special event will also be held to commemorate the release of this collection, celebrating the imagination and wonderment of Studio Ghibli and UNIQLO.

UNIQLO and Studio Ghibli Special Collection Vol. 3

UNIQLO and Studio Ghibli will release a third UT collection as part of a collaboration that started in February 2022. All 14 designs in this latest collection, which are being released first in Europe, feature art that expresses emblematic Ghibli works, along with works by Thai artist Kanyada Phatan, whose work for previous collaborations has been highly acclaimed, and Studio Ghibli producer Toshio Suzuki.

STUDIO GHIBLI UT Collection


MENS T-shirts, 6 Styles / Sweatshirts, 5 styles | Php 790 - Php 1,490. Sizes XS, XXL, and 3XL are exclusively available on uniqlo.com and the UNIQLO App.

KIDS T-shirts, 5 styles | Php 490, Sizes 110 - 169

Store availability: All UNIQLO stores and the uniqlo.com online store

Special website: 


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An MDPPA Tip: A Quick Guide on How to Spot Genuine Motorcycle Parts

How to Spot Genuine Motorcycle Parts

Motorcycles are more than just a mode of transport. They’re our trusted partners on the road, and just like any trusted companion, it’s only right that we provide them with the best care possible. Whether it’s for maintenance, repairs, or upgrades, using genuine parts is essential to keeping your bike performing at its best while also ensuring your safety.

But shopping around for replacement parts can be a daunting task. To help our Tropang MAALAM folks navigate the challenges of finding the right pieces for their motorcycle, we created a quick guide to make it easier for them!

Why choose genuine motorcycle parts

First, why choose genuine parts? Genuine parts are manufactured or approved by your bike’s original manufacturer. These parts are designed to match your motorcycle’s specifications exactly.

Here's why they matter:

Perfect fit and function - Genuine parts are originally designed to work seamlessly with your bike’s systems. This reduces the risk of malfunction or poor performance.

Longer lifespan - Because they’re made with quality materials and tested thoroughly, they last longer than knock offs or low-grade imitations.

Maintains warranty - If your bike is still under warranty, using non-genuine parts might void it. OEM parts help keep that protection in place.

Better safety - Faulty or poorly made parts can compromise your braking, handling, or fuel efficiency, putting you and others at risk.

Resale value - Bikes with a documented history of genuine parts usually fetch a better price on the second-hand market.

How to spot fake vs. genuine parts


The motorcycle parts market can be tricky to navigate. Counterfeit parts often look convincing but fail in performance or safety, which is why it is very important that you know the difference.

Spotting the difference:

Check the packaging - Genuine parts usually come in branded, sealed packaging with clear labeling, barcodes, and product numbers. Fakes may have blurry logos, misspellings, or inconsistent fonts.

Inspect the part itself - Look for clean finishes, proper serial numbers, and high-quality materials. Fake parts might feel lighter, have poor machining, or lack branding altogether.

Beware of too-good-to-be-true prices - Deep discounts can be a red flag. Genuine parts typically have consistent pricing across authorized sellers.

Buy from trusted sources - Stick to official dealers, service centers, or verified online platforms. Avoid informal markets or unverified resellers.

Ask for certification - Authorized dealers will often provide proof of authenticity or paperwork. If the seller can’t explain the origin, proceed with caution.


Replacing vs. upgrading parts

Not all parts that need changing are broken, some are upgraded for performance, comfort, or style. But it’s important to know when to replace and when it’s okay to upgrade.

Replacing parts:

  • Critical parts like brake pads, chains, sprockets, tires, and filters must be replaced with genuine or OEM-quality parts. Your safety depends on their reliability.
  • For electrical components (e.g., spark plugs, sensors), always opt for genuine to avoid malfunction or even engine damage.

Upgrading parts:

  • Upgrades like LED lights, exhaust systems, or suspension kits can enhance performance or aesthetics, but make sure they’re compatible with your bike’s model.
  • Choose well-reviewed aftermarket brands and consider professional installation to avoid fit or wiring issues.

Remember, modifications may affect your insurance or warranty, so always check first.

Some useful tips when buying used parts

Buying used or surplus parts can be practical, especially for older bikes. But it comes with risks, so approach it with a critical eye.

Tips to shop smart:

Buy from a reputable seller - Whether online or in person, look for trusted sources with clear return policies and honest reviews.

Inspect the part closely - Look for cracks, rust, excessive wear, or any signs of poor storage. If possible, test mechanical parts before buying.

Know the part’s history - Ask how long it’s been used and why it was removed. Avoid parts taken from damaged or totaled bikes.

Avoid used wear-and-tear items - Brake pads, bearings, seals, filters, and chains are best bought new, even if they seem in good condition.

Cross-check compatibility - Make sure the part is designed for your exact model and year. Even small variations can cause major issues.

Choosing genuine motorcycle parts is crucial for not only ensuring your bike’s performance and longevity, but also your safety as a rider. Being able to tell the difference between real and fake parts can also help you avoid costly mistakes, while understanding when to replace versus upgrade ensures you make the right decisions for both function and style. And if you’re considering used parts, a careful, informed approach can help you save money without compromising quality.

At the end of the day, your motorcycle deserves nothing less than parts that match its build, because every ride depends on it.


About MDPPA

The Motorcycle Development Program Participants Association, Inc. (MDPPA) is the country’s most relevant association proactive to the needs of stakeholders in the country’s motorcycle industry. MDPPA members include leading motorcycle manufacturers: Honda, Kawasaki, Suzuki, Yamaha, and TVS. Among the many goals of MDPPA is addressing the global industry gaps in road safety, regulation compliance, environmental protection, technology, and innovation through active consultation, representation, and communication with various stakeholders.

One of the most recent initiatives of MDPPA is the Tropang MAALAM (Tropang Modelo, Alerto, Aktibo, Ligtas, Aalalay, at Matalino) campaign, which aims to promote rider safety through education, awareness, and training.

To learn more about the various advocacies of MDPPA, visit https://mdppa.site/.

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Jujumao Crowned Champion at the Purefoods Luncheon Meat "Square Up" Cook-off Challenge

Wednesday, June 04, 2025

Jujumao

The kitchen was on fire figuratively, of course as Purefoods Luncheon Meat served up a feast of flavors during its highly anticipated Square Up Cook-off Challenge, held on June 3, 2025 at Whitespace Manila. A deliciously exciting event, the cook-off brought together passionate home cooks and food creators for a showdown to transform the beloved pantry staple into gourmet-level dishes.


Competing in this culinary clash were food creator Jujumao, Okay Na 'To cooking queen Grace Tanfelix, and dynamic couple Laureen and Miggy, each bringing their unique styles and flavors to the kitchen battleground. From creative twists to classic comfort food, the competition was fierce, flavorful, and full of heart.


Guiding and judging the cook-off were esteemed culinary experts: Chef Pam Obieta, known for her mastery in culinary arts and food science, and Chef Gene Gonzalez, founder of the prestigious Center for Asian Culinary Studies and a revered cookbook author. With refined palates and years of expertise, the judges sampled each dish with excitement and curiosity.


After an intense round of cooking, plating, and storytelling behind each creation, it was Jujumao who emerged as the ultimate Square Up Cook-off Champion. His winning dishes impressed the judges with its bold innovation, perfect execution, and creative use of Purefoods Luncheon Meat, turning the humble canned meat into a standout culinary experience.


The cook-off is part of Purefoods’ ongoing campaign to celebrate everyday creativity in the kitchen, proving that even the simplest ingredients can lead to extraordinary meals. Purefoods Luncheon Meat leveled up into a bold, square-shaped can that is easier to store, open, and enjoy, but with the save savory deliciousness we already know and love. It's the same classic taste, but with a bold new look.

The participants also used two new Purefoods Luncheon Meat variants during the cook-off.


The Purefoods Luncheon Meat Lite contains 30% less salt and 35% less fat. This is perfect for those looking to satisfy their luncheon meat cravings with less guilt. 


The Purefoods Luncheon Meat Chicken is a good source of protein made with chicken breast. It brings a unique aroma and flavor, offering a light yet equally satisfying experience.

With the success of this year’s challenge, fans are already looking forward to creating mouthwatering dishes at their own kitchen and probably have a cook-off home edition with family and friends. And as for Jujumao — their victory is not just a win, but a tasty reminder that great cooking comes from passion, flair, and a square can of potential.
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