Book shopping just got a lot more exciting! National Book Store, every Filipino reader’s go-to destination, is turning the simple act of browsing shelves into a full-blown treasure hunt. Called The National Hunt, this campaign makes your next visit to NBS more than just about finding books—it’s about uncovering hidden surprises.
Meet the National Book Squad
Leading this one-of-a-kind adventure is the National Book Squad, a lineup of Gen Z favorites who know how to keep things fun and engaging. The squad includes Mika Salamanca, Josh Ford, Kira Balinger, Esnyr Ranollo, Will Ashley, and Ralph de Leon.
They’re not just endorsers—they’re active participants, dropping hints, hiding exclusive books, and teasing clues on social media. If you’ve ever wanted your favorite content creator to help you win prizes, this is your chance.
How The National Hunt Works
Joining the hunt is simple:
- Visit a participating National Book Store branch.
- Keep an eye out for books specially hidden by the National Book Squad.
- If you find one, buy it—and you could win a major prize.
Yes, it’s that easy. And the prizes? They’re definitely worth the search. From an Apple iPad and flight vouchers to a DJI Osmo 3 and other exciting rewards, the hunt is far from ordinary.
The Fun Starts Online
The adventure isn’t limited to bookstores. The hunt has already kicked off online, with the squad posting exclusive clues, behind-the-scenes videos, and hints across Facebook, Instagram, and TikTok. Your first lead could be waiting in their latest post, so make sure you’re following along.
Why This Matters for Filipino Readers
Book shopping has always been about discovery, but The National Hunt takes it a step further by adding fun, anticipation, and community. For many Pinoys who grew up with NBS as their second home for school supplies and books, this campaign adds a fresh twist while keeping that nostalgic connection alive.
So, whether you’re a casual reader or a bookworm with a competitive streak, this treasure hunt is one you won’t want to miss.
Ready to start your hunt? Follow National Book Store on Facebook, Instagram, and TikTok for the latest clues and updates. Let the treasure hunt begin!
My Take:
I love how National Book Store is making reading interactive again. This campaign isn’t just about prizes—it’s about reminding us that stories and discovery go hand in hand. It’s the perfect blend of tradition and fun for today’s generation of readers.