There’s something undeniably magical about the holidays at SM City East Ortigas and this year, the mall transformed into a dazzling wonderland where joy, music, and family moments came alive. I had the wonderful chance to experience the Christmas Grand Launch and Tree Lighting Ceremony, and trust me, it was like stepping right into a Christmas dream!
A Whimsical Wonderland in the East
This year’s theme, “Eyo in Wonderland,” brought pure enchantment to Pasig City. Imagine twinkling lights, giant gifts, and a whimsical Christmas tree centerpiece that felt straight out of a fairytale. Everywhere you looked, there were bursts of color and joy that is truly setting the perfect tone for the holidays.
And to make the night even more special, Pasig City Vice Mayor Dodot Jaworski graced the event, joining families, shoppers, and mallgoers in officially welcoming the season of giving. The atmosphere was filled with excitement and cheer as everyone counted down to the grand lighting of the Christmas tree, a glowing spectacle that instantly sparked smiles all around.
The Stars of the Season: The Besties of Joy 2025
Of course, Christmas at SM wouldn’t be complete without the adorable Besties of Joy 2025!
Nana brings warmth and kindness, Rumi inspires creativity, Hannie reminds us to stay grateful, and Tala shines with laughter and light.
These cuddly companions are more than just plush toys, they’re symbols of the season’s true spirit: sharing joy with others. Each Bestie comes with a twin, so you can “Hug a Bestie, Share its Twin” with another child through SM's partner charitable organization. I couldn’t resist getting one myself. They’re soft, huggable, and make the perfect heartfelt gift!
The Besties of Joy 2025 plush toys are available from October 25 to December 31, and they’re absolutely worth collecting especially since they come with that meaningful “give one, share one” concept.
A Wonderland of Fun: The Holi-Squad and SM Christmas Village
To keep the Christmas magic alive, the Holi-Squad, SM’s cheerful mascots, joined in the festivities, spreading smiles and dancing with the crowd. Kids were absolutely thrilled to meet them up close!
I also discovered something exciting: the SM Christmas Village in-mall app experience. It’s an interactive way to explore holiday-themed attractions inside the mall — perfect for families who want a bit of fun and digital adventure while shopping. You can collect rewards, snap photos, and make every visit more memorable.
Magical Performances by The Madison Events
Adding to the festive spirit was a heartwarming performance by The Madison Events artists. Their soulful renditions of classic Christmas tunes and powerful live numbers set the perfect mood for the evening. I especially loved how they engaged with the audience making it truly felt like a community celebration of love, hope, and togetherness.
Wonderland Awaits You
What I love most about SM City East Ortigas is how they make Christmas inclusive, magical, and family-centered every year. The décor was stunning without being overwhelming, the program was lively but heartfelt, and the performers brought that extra sparkle of joy that made everyone feel like a kid again.
Of course, the kids also had a chance to meet Santa and even received an early Christmas gift.
And every year, I get to have a photo with Santa too!
You don’t need a ticket to experience all this holiday wonder. Whether you’re shopping for gifts, having dinner with loved ones, or simply enjoying the festive vibe, SM City East Ortigas makes sure every visit feels special.
Bring your family and friends at SM City East Ortigas and let the wonder of Christmas fill your heart.