Live Your Style with adidas NEO


I do not want to complicate things. I make sure I live a simple and comfortable life. But fun. Not black and white and boring. And my personality is reflected in my fashion style. Simple but with a statement. With color. With versatility. My clothes adapt to my activities. You'll see me hanging out in a coffee shop typing my blog and the next moment I'll be rushing to my aerodance class. I'll be spending a quiet time reading a book then spend the rest of the afternoon with my girlfriends window shopping. I can be girly in a skirt and be sporty in a tennis outfit practicing my backhand.

Embrace fun, spontaneity and the unexpected twists in fashion when the adidas NEO Label Spring 2013 collection hits stores in January to March.

Living a carefree journey that lets teens make their own style, NEO will capture attention with unique and innovative fashion and design twists on Spring merchandise. Products have multiple purposes or added value.

NEO will release a fresh product offering each month, spotlighting a fashion trend interpreted in a different way. In March patterns are the highlight, featuring vibrant waves of colour, with subtle patterns that appear to be one thing but on close inspection reveal another. These will include camouflage prints and edgy takes on adidas NEO slogans with a focus on windbreakers and shirts. Sporty, street and lifestyle footwear silhouettes with strong colour and graphic links create the look.

NEO footwear is available in SM and select Robinson’s Department Stores nationwide.