Bounty Fresh Celebrates Eggy's 1st Birthday


October means it's Eggy's 1st birthday! 

Bounty Fresh, the leading provider of chicken and premium egg products throws a big, birthday bash for Eggy and is also celebrating OctoberFresh, the brand’s third annual celebration of World Chicken and Egg Day. 

I was at the first celebration of World Egg Day in 2017. I've learned so much about eggs that day and I'm glad that Bounty Fresh still stays true to its original goal of raising awareness about the nutritional value of eggs and other chicken products as well as build appreciation for their contribution to our everyday diet. Bounty Fresh advocates for consumers to develop the habit of selecting quality and freshness when shopping, qualities that their #Lakingfarmfresh products have.

Bounty Fresh, the sole provider of #Lakingfarmfresh chickens, is the perfect player to head the campaign. The brand produces blemish-free eggs and other breaded products that are strictly produced using only state-of-the-art, ISO-certified technology and processes.

This year though, the brand promises to make the event bigger with its #ChickyMinute campaign, a very cheeky—pun intended—digital series of films that follows the adventure of the brand’s ambassador Chicky. Chicky invited families for the first birthday of her egg “Eggy” on October 12, which is also the highlight activity of this year’s World Chicken and Egg Day.

Bounty Fresh also brought in a new ambassador who will make her new adventures much more interesting. Helping Chicky throw the perfect birthday party for Eggy is none other than celeb icon and mom Jolina Magdangal.

Eggy’s Wonderful First Birthday and the grand celebration of World Chicken and Egg Day was filled with exciting events, contests, and performances that the whole family surely enjoyed. The event, was held at the TriNoma Activity Center and opened to the public at noon until the evening. Parents and children alike were invited to participate in exciting events like the Star Hatchievers which allowed participants to showcase their one of a kind talents. Other exciting activities like special shows for kids was also held for Eggy’s first birthday party.

The event also gave away exciting deals and prizes for the attendees. Several raffle draws were held, including a grand prize that granted a lucky winner a P100,000 tax-free grand prize! Participants only need to purchase Bounty Fresh products during the event to get a chance to win the grand prize.

The third World Chicken and Egg Daywas grander than its previous celebrations, and Bounty Fresh promises to keep to this trend for its succeeding events. Ms. Twinkle Magbag, Bounty Fresh’s First Vice President for Marketing shares, “Every family deserves to be LAKING FARMFRESH. We highly encourage everyone to be more discerning of their choices. So let’s revive the tradition of home-cooking with our fresh take on what’s best for our family through the guaranteed quality, safety and freshness of our Bounty Fresh products.

Similar to its past years of celebration, the Philippine World Chicken and Egg Day event was simultaneously celebrated in other parts of the world like Australia, the UK, USA, Brazil, France and neighboring Asian countries like Vietnam and Indonesia, to name a few.

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