Bose Professional has reinforced its presence as an undisputed market leader in developing innovative loudspeakers, electronics and software to meet the needs of demanding professional audio applications for more than four decades. Bose shows their intent to further qualitative expansion within the burgeoning Southeast Asian market with the announcement of Versatech International Incorporated as their official distribution partner for the Philippines region.
“The Philippines market has for many years, been strategically important for Bose Professional. When considering the very impressive and consistent year on year GDP growth of over 6% per annum, our strategy is to grow our business rapidly by significantly expanding our local customer base,” shares Mr. Christian Liebenberg of Bose Professional. In order to achieve our ambitious goals, we have recently appointed Versatech as our official Distribution partner in the Philippines to support us through this growth journey” he continued.
Versatech International Incorporated (Versatech) is an ICT solution-based distribution and marketing company that has built long-standing partnerships with renowned global brands for the distribution of information and communication technology products in the Philippines.
A strong network of 2,000 resellers in the market affords Versatech with unprecedented access to key primary markets, including retail, education, transportation, hospitality, house of worship, enterprise, and government. The company’s unique ecosystem, coupled with their exceptional ability to generate demand in primary markets by utilizing relationship strategies and comprehensive digital marketing, has allowed Versatech to consistently deliver value to all key stakeholders.
Versatech EVP Mr. Stephen Yu asserts, “Versatech is proud to partner with Bose Professional. This partnership fits in line with our overarching direction to complete our company’s premier audio video distribution portfolio. Moreover, we have noticed a sizable market demand for enterprise audio and have the perfect blend of resources and capabilities for Bose to leverage in order to significantly improve its Philippine market share."
The total demand for loudspeakers in the Philippines in 2019 is estimated at 163,200 units, with the market forecasting a promising average yearly growth of 20%. Versatech is primed to leverage this market trend and tap into the potential of the region's thriving AV segment, as it represents the entire portfolio of Bose Professional products within the country.
Mr. Liebenberg concluded, saying “The current range of products within their portfolio compliments those from Bose Professional and therefore makes Versatech an obvious choice. As such, we look forward to many years of collaboration and successful business together.”
For more information, visit pro.bose.com.