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The CES Consumer Electronics Show 2020,  the world's gathering place for all those who thrive on the business of consumer technologies, is set to happen on January 7 - 10, 2020 in Las Vegas, Nevada and here are the top stories you shouldn't miss from LG.

CES Story 1: LG TVs first to exceed official industry definition for 8K Ultra HD TVs 





Real 8K 2020 LG SIGNATURE OLED and
LG NanoCell TVs Deliver True-to-Life Viewing Experience


SEOUL, Dec. 14, 2019 – LG Electronics (LG) announced that its TVs are the first in the world to exceed the strict requirements established by the Consumer Technology Association to define the new generation of 8K Ultra HD products and services delivering four times more detail than 4K TV and 16 times more than HDTV. 

The official industry 8K Ultra HD designation and logo were developed by the U.S.-based CTA to set a clear definition for retailers and consumers to help better identify products that meet key 8K Ultra HD requirements. LG’s Real 8K TVs, which will make their debut at CES 2020, are the first to exceed CTA’s specific requirements including those related to resolution, digital inputs, high dynamic range, upscaling, bit depth and measurement methodology. 

The CTA based its 8K definition on the threshold specified by the International Committee for Display Metrology.* The measurement guidelines based on contrast modulation (CM) state that resolution must meet a 50 percent minimum CM threshold along with at least 33 million active pixels in order to qualify as 8K UHD. Other industry standard-setting bodies such as the International Organization for Standardization also use Contrast Modulation as the industry benchmark. 

Starting in January 2020, every LG 8K TV will display CTA’s 8K UHD logo. New 2020 models build on LG’s leadership position as the only manufacturer offering Real 8K TVs in two categories – OLED (LG SIGNATURE OLED 8K) and LCD (LG 8K NanoCell TV) – all delivering CM values in the 90 percent range, while some other models in the industry remain in the low double digits. 

Third-party testing by the global product testing and certification organization Intertek verified that the 75-inch LG NanoCell 8K TV far surpasses the CM measurement requirement set by ICDM, with the unit returning an impressive 90 percent CM horizontally and 91 percent CM vertically. Another leading international testing firm, VDE (Verband Deutscher Elektrotechniker) reported nearly identical CM results. 

“CTA is the consumer technology industry authority, and LG’s use of the CTA 8K UHD logo communicates a clear message to consumers that a Real 8K TV from LG will deliver the viewing experience they expect,” said Nam Ho-jun, senior vice president of R&D at LG’s Home Entertainment Company. “We expect LG’s 2020 8K TV lineup to set a new standard for the TV industry.”


CES Story 2: LG's evolving InstaView refrigerator technologies offer glimples into kitchen of the future at CES




With Craft Ice and ThinQ, 2020 Smart LG Fridges Make Food and
Drink Prep Easier, More Convenient and Definitely More Fun


SEOUL, Jan. 2, 2020 — LG Electronics (LG) is set to impress visitors at CES® 2020 with two new InstaView™ smart refrigerators: LG InstaView with Craft Ice™ and the second-generation LG InstaView ThinQ.™ With thoughtful features for home entertaining and a more streamlined user experience, these groundbreaking InstaView fridges help make the primary kitchen appliance even more convenient and enjoyable. LG’s InstaView technology makes it possible to peer inside the refrigerator without opening the door via a transparent glass panel that also doubles as a display for looking up recipes and watching cooking videos. 

Ice that Delights 

A helpful ally when entertaining friends and family, the stunning CES 2020 Innovation Award-winning InstaView with Craft Ice is the first refrigerator in the world with a built-in ice maker that produces spherical ice which melts much more slowly. Having rolled out in the United States, LG will be making InstaView with Craft Ice available in additional markets in 2020. Measuring two inches in diameter, the craft ice melts slower than ice cubes to preserve the flavor of drinks longer. 

New InstaView ThinQ 

In 2020, LG will be upgrading its top-of-the-line InstaView refrigerators with second- generation ThinQ technology. Food items placed inside or removed from the refrigerator – including the Door-in-Door® and crisper drawers – will be tracked with advanced vision and artificial intelligence for real-time inventory of what’s inside at any given moment. With this information, the new LG InstaView ThinQ fridge will be able to offer helpful meal suggestions based on available ingredients. The smarter technology will even alert homeowners when they’re running low on items and suggest options for reordering them, long before you arrive home to find out that you’re out of eggs. 

The smarter 2020 LG InstaView’s transparent front panel does more than just let users peer inside without opening the door and letting cold air escape. The panel doubles as a 22-inch display to browse the internet and watch cooking videos via Wi-Fi without a separate smartphone or tablet. 

Customer Service the LG Way 

Both LG InstaView models on display at CES will offer Proactive Customer Care service, LG’s ThinQ AI-infused smart customer service solution. The service provides consumers personalized support to get the most from their appliances, offering helpful tips to maximize performance and proactively alerting users about potential issues. For instance, this feature monitors the refrigerator’s operation in real time and sends an alert via the LG ThinQ app if it detects an unusual increase in temperature, if the water filter needs replacement and other vital information to keep the refrigerator running best. 

“Our goal at CES 2020 is to show what’s possible in tomorrow’s kitchens with LG InstaView refrigerators and AI,” said Dan Song, president of the LG Electronics Home Appliance & Air Solution Company. “With technology quickly transforming boring white boxes into exciting machines that can create craft ice, plan dinner and create shopping lists, our advanced refrigerators with ThinQ are designed for customers who appreciate any help they can get in the kitchen.” 

Visitors to CES 2020 from January 7-10 can get acquainted with LG’s latest InstaView refrigerators at booth #11100 in Central Hall of the Las Vegas Convention Center. All of LG’s CES announcements will be posted on social media under #LGCES2020.

CES Story 3: LG's new soundbar lineup brings premium audio experience to even more consumers



2020 Range Features Expanded Models with Meridian High-Resolution
Sound and Immersive Experience of Dolby Atmos and DTS:X


SEOUL, Dec. 27, 2019 — LG Electronics (LG) will introduce at CES 2020 an impressive lineup of soundbars featuring premium quality audio, easy connectivity, smart functionality and sleek designs that integrate perfectly with LG’s stunning TVs. 

LG’s new soundbar models deliver rich, true-to-life sound that captivate with their accuracy and depth. The 2020 range again leverages the company’s long-standing partnership with Meridian Audio with more models featuring the company’s finely-tuned technologies such as Bass and Space, which boosts low-frequency reproduction and widens the soundstage and Image Elevation, which ensures a more lifelike listening experience by elevating the perceived height of lead instruments and vocals. Furthermore, the majority of the 2020 lineup supports Dolby Atmos and DTS:X for dynamic and thoroughly immersive audio. 



New for LG premium soundbars, AI Room Calibration guarantees more optimized sound by automatically tailoring output to the specific characteristics of the room. These advanced models are self-calibrating, able to recognize and analyze tones to accurately assess the dimensions of a given space and adjusting accordingly. When playing content mastered with Dolby Atmos or DTS:X, this technology allows users to enjoy breathtakingly realistic surround sound with audio that appears to originate from multiple directions. What’s more, LG’s premium soundbars feature an advanced processing algorithm that can upscale conventional file formats to near-studio quality. 

For the most vivid home theater experience possible, LG’s new soundbars offer 4K Pass-Through and more cinema-like audio with the optional SPK8 Wireless Rear Speaker Kit, compatible with most new LG soundbar models. And with Google Assistant built into more models for 2020, users can control compatible smart home devices from their LG soundbar with the comfort and ease of conversational voice commands. Connectivity will be easier than ever with the addition of enhanced audio return channel (eARC) so owners can plug external devices directly into their eARC compatible TVs and enjoy three-dimensional sound of high-resolution audio formats such as Dolby True HD or DTS Master Audio.1 


SN11RG

Among LG’s new entries in the soundbar category are two CES Innovation Award winners. Premium models SN9YG and SN11RG are recognized for their enhanced sound quality and usability while the flagship model SN11RG is a 7.1.4-channel system complete with two wireless rear speakers that deliver forward- and up-firing sound for 360 degrees of auditory bliss. With sleek, future-proof designs that match perfectly with the minimalist aesthetics of LG’s sleek 55- and 65-inch TVs, these stylish soundbars create seamless visual harmony that look splendid in any room. 

“Our goal has always been to bring better sound to more people and by offering more great products that leverage our successful partnership with Meridian, our latest soundbars help achieve this,” said Park Hyung-woo, head of LG Home Entertainment Company’s audio and video business. “High-performance, convenient and very versatile, LG’s newest models will make the premium audio experience accessible to more customers worldwide.” 

Visitors to LG’s CES booth in the Las Vegas Convention Center (Central Hall #11100) can experience the company’s latest soundbar innovations firsthand. Keep up on LG’s announcements at CES by following #LGCES2020 on social media.


1 For premium LG soundbars models SN11RG, SN10YG, SN9YG, and SN8YG.


CES Story 4: LG introduces air fry knock-on InstaView technology to connected ovens





New Cooking Innovations Make Food Preparation Easier, Faster and Healthier


SEOUL, Dec. 12, 2019 — LG Electronics (LG) is delivering a better cooking experience at home with its new LG InstaView ThinQ™ Range with Air Fry. The complete cooking solution integrates air frying and the company’s popular InstaView™ technology with AI-powered advanced customer service and connectivity to smart cooking platforms in a seamless package that inspires users to create nutritious meals in the comfort of their own homes. 


With the 2020 LG InstaView ThinQ Range’s new Air Fry feature, users can create delicious, guilt-free dishes right in their oven. With up to 6.3-cubic feet of oven capacity, there’s no need for separate air fry appliances that contribute to kitchen clutter and help create healthier dishes with significantly less oil compared to traditional deep frying. LG’s True Convection technology circulates hot air at high speeds for crunchy-on-the-outside, juicy-on-the-inside goodness that’s evenly cooked throughout. And because this means no preheating is required, meals go from fridge to table faster than conventional ovens. 

With InstaView technology, tapping twice on the oven’s glass window turns on the interior oven light for easy visual monitoring of the dish as it’s cooking – no need to open the oven door, which slows down the cooking process, or fumble for the oven light button. What’s more, EasyClean and Self Clean help to maintain a cleaner oven for maximum performance. Without the use of any chemicals, EasyClean removes light food residue with the power of steam in only 10 minutes while Self Clean employs high heat to eliminate tougher splatter from the oven’s interior. 

The advanced range works with the LG ThinQ app so users can cook like a professional right at home with access to hundreds of thousands of recipes from smart cooking partners such as SideChef, Innit and Tovala. Sending step-by-step cooking instructions from a smartphone to the oven allows cooking mode and temperature to be set automatically for dishes that come out perfect every time. 

The new range supports LG’s AI service solution, Proactive Customer Care, to alert users of potential problems and offering personalized support. And by connecting to the Google Assistant and Amazon Alexa smart speakers, LG InstaView ThinQ Range can be controlled and monitored from any room in the house. 

“Eating healthier meals with added convenience is at the heart of the new LG InstaView ThinQ Range with Air Fry,” said Song Dae-hyun, president of LG Electronics Home Appliance & Air Solution Company. “And faster cooking time with less cleaning means less time spent in the kitchen and more time for family and leisure. This is what we mean by innovation for a better life.” 

The new 2020 LG InstaView ThinQ™ Range with Air Fry will make its debut at CES 2020 on January 7 in booth #11100 of the Las Vegas Convention Center. Follow other exciting CES announcements from LG on social media using #LGCES2020. 

CES Story 5: LG introduces next generation of laundry with new AI-powered washer




CES Innovation Award-Winning Washer Deploys AI and Advanced
Fabric Care to Deliver Unrivaled Convenience, Performance and Speed

LAS VEGAS, Jan. 7, 2020 — At CES®, LG Electronics (LG) unveiled its most advanced innovation in laundry, deploying artificial intelligence to deliver precision washing for optimal results without the guesswork. Winner of a coveted 2020 CES Innovation Award, the new LG ThinQ™ front-load washing machine features an Artificial Intelligent Direct Drive™ (AI DD) motor along with the company’s AI-powered Proactive Customer Care service. 

The AI DD washer builds on 20 years of advancements in LG’s groundbreaking Direct Drive motor, which delivers both effectiveness and efficiency. LG’s new washing machine not only detects the volume and weight of each unique laundry load but also uses AI and advanced sensors to identify fabric types in each load. Using deep learning technology, the washer then compares this information against more than 20 thousand data points related to washer usage to set the optimal setting for the best results, improving cleaning and extending the life of garments by 15 percent.* 

LG’s most intelligent washer is able to detect a mixed load of t-shirts and pants (different from bedding and delicates) and program the wash cycle to use customized motions, temperatures and times for the best wash. And LG’s new user-friendly ezDispense feature takes the guesswork out of detergent dosage by automatically adding the exact amount of liquid detergent and fabric softener customized for each load size at optimal times during the wash cycle for improved results. And when it comes to drying, the new LG Smart Pairing feature automatically sends the optimal dryer setting for each load directly to the compatible LG dryer for the best results every time. 

The intelligent washer can also connect with Amazon Alexa through LG’s ThinQ mobile app to provide notifications when the laundry detergent is running low. Customers can enable Amazon Dash Replenishment via the app to automatically reorder pre-selected supplies such as detergent and fabric softener to be delivered right to their door. 

To further enhance the laundry experience, the AI DD washing machine supports LG Proactive Customer Care – a smart customer solution that leverages advanced AI to deliver peace of mind and enhanced customer satisfaction, along with improved product performance and longevity. The service can immediately alert users to potential problems before they occur, expedite repairs when they are needed and offer useful maintenance tips to keep LG appliances performing their best. 

In addition to the AI-powered features, the new LG washer offer additional convenient features that help save users time and deliver superior performance: 

  • TurboWash™ 360 uses powerful jets to surround clothes from multiple angles so detergent can penetrate deep into fabrics for a complete clean – even for big loads – in under 30 minutes; 
  • 3D Multi Spray shoots jets of water in five different directions simultaneously to quickly break down tough stains; 
  • LG TWINWash™ saves time with two washers in one footprint. Wash small loads in the compact LG SideKick washer below while tackling larger loads up top. 
“With our innovative washing technologies and AI-based customer service platform, we are certain that our washing machine with AI DD will exceed all consumer expectations,” said Dan Song, president of LG Electronics Home Appliance & Air Solution Company. “This washing machine sets a new benchmark for convenience with its larger capacity and customized laundry experience.” 

Following its CES debut, LG’s new large capacity front-loading washing machine will roll out in North America in the first quarter with availability in other markets to follow. 

See the new AI DD washing machine and more at LG’s booth (#11100, Central Hall, Las Vegas Convention Center) during CES 2020 from January 7-10. Follow other exciting CES announcements from LG on social media using #LGCES2020.