From Managing to Multitasking – Navigating the New Normal at Home with LG


As the world braces itself for the inevitability of “the new normal”, adaptability and interconnectivity becomes more important than ever. Work versatility and efficiency amidst the crisis is paramount. Working from home affords you a lot of freedom, but the responsibility of being productive falls solely on you and you alone.

One of the best things about being able to work from home is having the ability to multitask. Even if you’re juggling a dozen online meetings during the day, small windows of opportunity opens up periodically where you can squeeze in a chore or two.

With LG Electronics’ wide array of smart home appliances, multitasking comes easy. LG’s line of ThinQ Washing Machines, for example, give you the convenience of fuss-free loads with just a push of a button.

Aside from its simplicity and ease of use, LG’s washing machines lets you combat allergens and germs with the power of TrueSteam™. The Allergy Care cycle uses water and heat to create a super-disinfecting steam that sanitizes clothing while still being gentle on it. This reduces 99.9% allergens, such as dust mites that can cause allergy or respiratory issues. LG’s proprietary Advanced inverter technology with DUAL Inverter Heat Pump™ also provides you the flexibility of choosing between a higher level of energy efficiency or shorter time than ever, which is perfect if you just want to squeeze another load in between Zoom meetings.

LG’s ThinQ technology also allows you the freedom to balance daily tasks through the use of a simple smartphone app. Through LG’s SmartThinQ technology, you can even start that load while you’re in a meeting through the use of a smartphone. Not just that, you can check the remaining time, switch off the machine, and more through the convenience of one App. LG’s artificial intelligence also evolves with you. The more you use your smart appliances, the smarter they get by remembering usage habits to better anticipate your needs.

As we slowly transition into the new normal, having home appliances that integrate seamlessly into one’s lifestyle is a godsend. LG Electronics, with all of their cutting-edge innovations, are able to tread the fine line between technology and convenience, giving consumers more flexibility in navigating their daily lives.