P&G Philippines “Leads with Love” as platinum sponsor at 2023 Pride March


Over 400 P&G employees and their families and friends participated in the 2023 Pride March and Festival at the Quezon City Memorial Circle


Procter & Gamble (P&G) Philippines, the multinational consumer goods company behind brands like Safeguard, Pantene, Head & Shoulders, Olay, Ariel, Tide, and Oral-B, demonstrated its unwavering commitment to equality and inclusion as the Platinum Sponsor of Pride March 2023, held at Quezon Memorial Circle on June 24th. 

This marks the second time P&G sponsors Manila Pride. Under the theme "Lead with Love," the company’s leaders, employees, families, and friends proudly celebrate its LGBTQ+ employees and allies by marching alongside the LGBTQ+ community.

Jea Bocaling, P&G's Senior Director for Global People Mobility Services delivered P&G’s solidarity speech. 

“P&G’s commitment to the LGBTQ+ community is grounded in our mission to create a workplace and a world where Equality and inclusion are achievable for all,” said Bocaling. 

As a platinum sponsor for Pride, P&G also activated its brands via providing booths with engaging activities, including face painting by Olay and a mini salon by Pantene. Pride march attendees also received products and merchandise from P&G. 

“P&G actively supports the LGBTQ+ community through partnerships and programs that advance equity, equality, and inclusion, and Pride March is one way we show our solidarity," says Amandeep Singh, Chief Financial Officer at P&G Philippines and Executive Sponsor of GABLE, (Gay, Ally, Bisexual, and Lesbian Employees), an employee-led affinity group for LGBTQ+ employees and allies.

P&G's commitment to fostering a culture of respect and growth is exemplified through initiatives like GABLE, which offers safe spaces for LGBTQ+ employees to further representation, inclusion, learning, and support. GABLE organizes educational events and seminars that empower employees to develop a workplace where everyone can be their most authentic selves at work.

P&G GABLE also organized a sexual orientation, gender identity, and expression (SOGIE) training for all P&G employees to foster more education, understanding, and inclusion in the workplace. Aside from re-introducing P&G’s efforts to support and represent the LGBTQ+ community through its brands, the training also aims to further educate P&G employees on what SOGIE is and how to respectfully engage with members of the LGBTQ+ community. 

In line with promoting equality and inclusion, P&G's industry-leading "Share the Care" parental leave policy offers all parents regardless of gender, sexual identity, and orientation a minimum of 8 weeks of fully paid leave, enabling them to care for and bond with their biological or adopted children.

For thirty years, P&G has been at the forefront of LGBTQ+ inclusion, becoming one of the earliest Fortune 500 companies to incorporate sexual orientation in its diversity statement and actions. In line with this commitment, P&G Philippines takes pride in championing LGBTQ+ equality and inclusion, ensuring authentic representation of sexual orientation, gender identity, and expression within and beyond the organization.
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