Sunlife hypes basketball fever with 3X3 Charity Challenge


As the Philippines get excited for the upcoming FIBA World Cup this August, Sun Life is adding to the hype with an exciting activity that brings together local celebrities and basketball enthusiasts while promoting the sport in the communities.

The Sun Life 3X3 Charity Challenge takes place at SM Megamall from August 18-20 with close to 400 players expected to participate. Gracing the basketball challenge are celebrities and basketball pros including Ael Banal, Brent Javier, Jollo Go, Andre Felix, Gab Banal, Thor Gomez, Brent Paraiso, John Custodio, Axel Torres, Pat Sugul, Kirst Viray, Ralph Molina, Martin Reyes, Miguel Aytona, Hendrix Jim, and Martin Javier. The event is open to the public who wish to showcase their skills on the court and experience the excitement of participating in the basketball fever across the country.

Sun Life will donate P4,000 for every participant who will play to revitalize basketball courts and launch fitness programs in different communities so that more Filipinos may enjoy the sport, stay active, and live healthier lives. The same amount will be donated for every LIKE, SHARE, and POST on social media with the hashtag #MovementMatters and #SunLifePartnerForLife.

A similiar activity is also being launched in Jakarta, Indonesia with a minimum donation of CAD1,000,000 in total.

Canada Basketball

The Sun Life 3X3 Charity Challenge also sets tone for the anticipated participation of Canada Basketball in the FIBA World Cup happening in Manila starting August 25 with NBA stars Shai Gilgeous-Alexander and Kelly Olynyk leading the team. Sun Life is the Official Health and Wellness partner of Canada Basketball.

"Sun Life is always eager to promote health and wellness in fun and engaging ways so more Filipinos will be encouraged to make it a part of their lifestyle. Movement matters, and we hope that this activity will bring home this important message, "said Sun Life Chief Client Experience and Marketing Officer Carla Gonzalez-Chong. "At the same time, we wish to create a lasting legacy in the communities we work in so they too will be on the road to healthier lives."