Mega Sardines Delights Filipino Consumers with FRESH-SAYA Festival on National Sardines Day


Judy Ann Santos

Last Friday, November 24, marked a momentous occasion as Mega Sardines, the Philippines’ leading canned sardines brand, hosted FRESH-SAYA at Market! Market! in Taguig City. This lively event served as the highlight of Mega Sardines' month-long celebration of National Sardines Month, captivating the hearts of both young and old sardine enthusiasts. The festivities showcased Mega's unwavering commitment to delivering the freshest and highest-quality sardines to Filipino consumers.

Mega Sardines Ambassador Judy Ann Santos-Agoncillo took center stage, delighting attendees by crafting delectable dishes featuring Mega Sardines as the star ingredient.

The event provided National Sardines Day revelers with a unique and immersive experience, allowing them to embark on a gamified sardines catching-to-canning journey with Mega. Interactive booths detailed the meticulous process of sourcing, preparing, canning, and labeling Mega Sardines, offering valuable insights into the brand's dedication to freshness and quality.

Attendees had the opportunity to witness Mega Sardines' journey from sea to shelf at these interactive process booths. These exhibits showcased the brand's commitment to transparency, emphasizing the steps taken to ensure Mega Sardines reach your table fresh and flavorful.

A highlight of the festival was the Mega Sardines TikTok booth, featuring a life-size Mega Sardines can. Attendees enjoyed creating fun and quirky videos, capturing memorable and shareable moments that added an extra layer of excitement to the celebration.

The festival atmosphere was further enhanced with thrilling games, big raffle prizes, and a sampling and selling booth featuring dishes prepared with Mega Sardines. Attendees not only learned about the brand but also had the chance to win exciting prizes and savor delicious Mega Sardines-inspired dishes.

Marvin Tiu Lim

Marvin Tiu Lim, Chief Growth and Development Officer of Mega Prime Foods Inc., emphasized the significance of FRESH-SAYA, stating, "FRESH-SAYA is not just a celebration; it's an affirmation of Mega Sardines' commitment to delivering freshness in every can." He highlighted the brand's dedication to providing an affordable source of nutrition to many Filipinos, making Mega Sardines a staple in households.

As Mega Sardines celebrates National Sardines Day for the fifth consecutive year, the brand invites everyone to join the festivities by enjoying fresh cans of Mega Sardines with loved ones. To stay updated on Mega Sardines, explore the brand's official Facebook page or visit the official website of Mega Prime Foods Inc. Join the journey of freshness and appreciate the brand's promise of delivering freshness in every can.