Empowering Filipina Entrepreneurs: PLDT's Madiskarte Moms PH Program Recognized at UN SDG Awards


In a significant stride towards sustainable development, PLDT Inc., the Philippines' largest integrated telecommunications network, has received recognition at the 3rd United Nations Global Compact Network Philippines’ Sustainable Development Goals (SDG) Awards. The spotlight is on PLDT's Madiskarte Moms PH (MMPH) program, an initiative that has made commendable contributions to digital inclusion, economic growth, and the resilience of micro, small, and medium-sized enterprises (MSMEs).

The SDG Awards specifically acknowledged MMPH for its role in enabling digital inclusion among women, promoting decent work and economic growth, and supporting the recovery of businesses affected by the pandemic. With approximately 33% of Filipino women losing their jobs during the peak of the global health crisis, MMPH emerged as a beacon of support.

Launched by PLDT Home in September 2020, MMPH, which translates to "resourceful moms" in English, is an online community designed to empower Filipino mom entrepreneurs, also known as mompreneurs. This dynamic platform facilitated the creation of a vibrant community that helped women discover alternative sources of income, leverage digital tools, and share insights on managing home-based and online businesses.

Since its inception, MMPH has grown exponentially, boasting a membership of 170,000 community members. The program has successfully trained over 15,000 moms, provided support to at least 75 businesses through the distribution of digital kits, organized 11 regular webinars and masterclasses, and produced 160 educational videos on sustainable and responsible business practices. The program also celebrates outstanding mompreneurs through its Annual Gawad Madiskarte Awards.

Cheryl Maxine Loyola, Assistant Vice President at PLDT Home Marketing, emphasized the program's goal to upskill Filipino moms, helping them start and grow home-based businesses. Loyola highlighted MMPH's commitment to empowering women by providing access to digital solutions and tools.

Melissa Vergel de Dios, FVP and Head of Investor Relations and Chief Sustainability Officer at PLDT and Smart, expressed pride in receiving the SDG Award, emphasizing the alignment of MMPH with United Nations SDGs, particularly SDG 1 (No Poverty), SDG 3 (Gender Equality), and SDG 8 (Decent Work and Economic Growth). The program serves as a testament to PLDT's overarching mission to promote inclusive technologies that uplift livelihood opportunities for all Filipinos, leaving no one behind.

As PLDT Home and MMPH continue their unwavering support for mompreneurs, they emerge as pioneers in the pursuit of sustainable development goals. By empowering women through digital inclusion and entrepreneurship, PLDT sets a remarkable example of corporate responsibility and commitment to building a more inclusive and prosperous future for the Philippines.