Get ready to add a splash of cuteness to your wardrobe and tech must-haves! 0917 Lifestyle, the creative force behind stylish and functional everyday essentials, has officially launched its latest kawaii collaboration—the 0917 Sanrio Collection. This highly anticipated drop is set to bring nostalgic charm and playful vibes to fashion and gadgets alike.
A Dream Collaboration: 0917 Lifestyle x Sanrio
As Globe’s premier online shop for curated apparel and tech accessories, 0917 Lifestyle is no stranger to big-name collaborations. From Disney and Marvel to Star Wars, SpongeBob, and SM Entertainment, the brand continues to deliver collector-worthy pieces that blend pop culture and practicality.
Now, 0917 Lifestyle is turning up the charm with Sanrio, the iconic Japanese brand that introduced the world to Hello Kitty—the red-bowed sweetheart who has been winning hearts since 1974. Joining Hello Kitty are other fan-favorite characters like My Melody, Kuromi, Little Twin Stars, Cinnamoroll, Pompompurin, Gudetama, Aggretsuko, Chococat, Bad Badtz-Maru, and Keroppi.
First Drop: Hello Kitty-Themed Apparel
The first wave of the 0917 Sanrio Collection made its debut in early March, shining the spotlight on Hello Kitty-inspired fashion. With 12 delightful designs, the collection offers something for Hello Kitty fans of all ages—including two exclusive shirt designs for kids. Each piece is carefully crafted to combine comfort, style, and the unmistakable charm of Sanrio’s most beloved characters.
Coming Soon: Tech Accessories with a Touch of Cute
But that’s not all! The second drop of the 0917 Sanrio Collection is just around the corner and will feature tech accessories that bring personality and fun to your daily gadgets. Fans can expect a Hello Kitty-themed power bank, speaker, and true wireless earbuds, all designed to blend Sanrio's timeless appeal with modern functionality.
Why Fans Are Loving It
“Partnering with Hello Kitty allows us to bring a fresh and nostalgic experience to our customers,” said Ramdy Arcilla, Head of 0917 Lifestyle. “This collection embodies the joy and creativity that both brands stand for, offering fans a unique way to celebrate their favorite characters through trendy and functional pieces.”
With its combination of exclusive designs, collectible items, and high-quality materials, the 0917 Sanrio Collection is a dream come true for fashionistas and fanatics alike.
Where to Buy the 0917 Sanrio Collection
Ready to shop? The 0917 Sanrio Collection is now available at 0917Lifestyle.com, LazMall, ShopeeMall and Globe Stores nationwide.
Make sure to grab your favorites before they sell out—these limited-edition Sanrio items are expected to go fast!