October is Eczema Awareness Month, and for many Filipinos, it’s a time to shine a light on what living with sensitive skin truly means. It’s more than just dry, itchy skin, it’s about the daily challenges, the self-conscious moments, and the courage it takes to feel confident in your own skin.
This year, Aveeno®, the trusted dermatologist-recommended skincare brand with 80 years of clinical expertise, is leading the movement with its empowering campaign, #SensitiveSkinWontStopUs a reminder that sensitive skin should never hold you back from living fully and confidently.
Science Meets Empathy: Aveeno’s Oat-Powered Care
For decades, Aveeno® has stood by those with sensitive and eczema-prone skin, combining nature’s healing power of oat with scientific innovation. This October, the brand amplifies its mission through the “#SensitiveSkinWontStopUs” campaign encouraging individuals to embrace resilience and self-love.
“Eczema is not only a skin condition; it's a journey that can challenge one's confidence and limit daily experiences,” shared Ira Santos, Marketing Manager for Aveeno®. “Through our clinically proven oat science and campaign, we aim to foster a community where sensitive skin is understood, supported, and never a barrier to living fully.”
During the campaign’s launch, Aveeno® invited real people with sensitive skin to share their stories and experiences, turning personal struggles into collective strength. The movement also reached social media through a TikTok hashtag challenge, inspiring more Filipinos to speak up about their skin journeys.
Aveeno Dermexa: The #1 Most Prescribed Product for Dermatitis
Aveeno’s dedication to skin health is backed by science. The Aveeno® Dermexa line, formulated with Triple Oat Complex and Ceramides, is now officially recognized as the #1 most prescribed product for dermatitis by dermatologists in the Philippines.
This dermatologist-approved line offers:
- Instant itch relief upon application
- Barrier restoration in as fast as 3 days
- 24-hour hydration to prevent flare-ups
Board-certified dermatologist Dr. Mabelle Colayco, fellow of the Philippine Dermatological Society, explains:
“Effective eczema management hinges on strengthening the skin barrier with scientifically backed ingredients like colloidal oatmeal and ceramides. With consistent use, individuals can reduce flare-ups and enjoy better skin health and confidence.”
Aveeno® also joined Watsons Derm Skin Activation, in partnership with the Philippine Dermatological Society (PDS), where experts shared practical skincare advice for sensitive and eczema-prone skin.
Real Stories of Strength and Confidence
Aveeno’s campaign celebrates real Filipinos who embody resilience and positivity despite their skin challenges including celebrity mom Coleen Garcia, fitness creator Vince Velasco, and beauty content creator Enzo Villacorta.
Enzo shared how his eczema journey taught him acceptance and self-care:
“There was a time I was ashamed of my skin. I didn’t even want to be in photos. But I’ve learned that having sensitive skin is normal — and it should never hold us back. I personally use Aveeno Skin Relief and Dermexa to help manage my skin daily.”
Everyday Care for Sensitive Skin
Beyond eczema care, Aveeno® offers a full line of products to soothe and protect all types of sensitive skin:
Aveeno® Skin Relief – Calms dry, itchy skin in as fast as 20 seconds, strengthens the skin barrier, and provides long-lasting hydration.
Aveeno® Calm + Restore – Formulated with prebiotic oat and calming feverfew for gentle, daily facial care that maintains a healthy skin barrier.
Join the Movement
This Eczema Awareness Month, Aveeno® invites everyone to share their stories using #SensitiveSkinWontStopUs and #EczemaAwarenesswithAveeno. Let’s continue building a supportive community where sensitive skin is embraced never hidden.
Aveeno® products are available in Watsons stores nationwide, and online via Lazada, Shopee, and TikTok Shop.