Kathryn Bernardo Renews Contract As Brand Endorser Of AJI-NO-MOTO


Teen Queen Kathryn Bernardo signed her contract renewal as brand endorser of AJI-NO-MOTO Umami Seasoning last November 24, 2015 at the Torre Venezia Suites in Quezon City. Bloggers and members of the media were invited to witness the event hosted by Ajinomoto. The event also highlighted the launch of AjiPanda icon and information sharing about umami and monosodium glutamate (MSG).

Ms. Roann Co, Ajinomoto Marketing Department Head

"AjiPanda personifies a humble pack or bottle of AJI-NO-MOTO Umami Seasoning as an ever-reliable way of bringing out the natural deliciousness of food. AjiPanda fills the role of "Your Best Friend in the Kitchen" helping you work wonders in your cooking so that you can share many happy meals with your family.", said Ms. Roan Co, Ajinomoto's Marketing Department Head.

Dr. Frances Tan, Diplomate Philippine Pedriatic Society
and Philippine Society of Allergy, Asthma and Immunology

Dr. Frances Tan, a medical doctor with specialization in General Pedriatics, and with subspecialty in Allergy and Immunology, was invited to impart basic facts about umami and monosodium glutamate. She explained that umami is the 5th basic taste that allows people to enjoy the delicious taste in food. It is also described as "savory" or "malinamnan". The source of this umami taste is glutamate. Glutamate is a non-essential amino acid that naturally occurs in food like tomatoes and cheeses and can be found in salt form through monosodium glutamate.

Dr. Frances Tan, Ms. Roann Co and Dr. Celeste Tanchoco

Scientific evidences from credible institutions like the World Health Organization (WHO),  the United Nation Joint Expert Committee on Food Additives (UN JECFA), were presented to affirm the safety of MSG for general consumption. Dr. Celeste Tanchoco, a veteran in the field of nutrition, was also present to shed light about the role of glutamate in nutrition.