Nestle Launches I Can't Believe It's Breakfast Recipe Book


I am very much guilty of skipping breakfast. I know breakfast is important but most of the time I would trade it to more minutes of sleeping. I also use skipping breakfast an excuse not to be late from my morning appointments. With the traffic we Filipinos are experiencing every day, we need to leave the house early and thus we don't have time to prepare or eat breakfast. 

Confession: I skipped breakfast yesterday because I turned off the alarm and slept for another 30 minutes. Good thing, Nestle has prepared a sumptuous breakfast for us.

Nestle Philippines understands our love-hate relationship with breakfast. In an initiative to encourage a good breakfast habit and make the first meal of the day exciting., Nestle launched the I Can't Believe It's Breakfast! recipe book.  The recipe book highlights the importance of breakfast as part of Nestle Philippines' long-term advocacy of helping consumers Choose Wellness through proper diet and physical activity. This book contains 30 easy-to-follow recipes that offer a variety of breakfast ideas to excite the palate and spice up the mornings, from the very "quick" when you don't have much time to spare, to the "not-so-quick" for mornings when you can invest a little more time and effort for the most important meal to jump start your day.

Ms. Aurora Alipao, Nestle Philippines Consumer Engagement Services Head

"Working parents like us are always pressed for time, so preparing a nutritious breakfast for our children early in the morning may prove to be a daunting task. Children themselves, especially adolescents, prefer to get more sleep than rise up early to have breakfast. And then of course, there are those who purposely miss breakfast in a misguided attempt to lose weight. Others simply are not aware of the benefits of eating breakfast.", said Nestle Philippines Consumer Engagement Services Head Aurora Alipao.

Ms. Catherine Sarmiento, Nestle Philippines Corporate Nutritionist

Studies show that those who skip breakfast become easily irritated, feel weak and uncoordinated, and tend to over-eat later in the day. Performance at work or in school also suffers, and weight management becomes difficult.

"Breakfast not only gives you the right fuel to perform your day's tasks, it also sets the pace for the types of food you choose to eat throughout the day, helping you better manage your weight." said Nestle Philippines Corporate Nutritionist Catherine Sarmiento. "Aside from promoting bone, gut and heart health, breakfast also helps you focus and do well mentally and emotionally. When it becomes part of your daily routine, breakfast promotes a healthy lifestyle for you and your family."

Milo Breakfast Fact Sheet

Recognizing the time constraints everyone faces in the morning, Ms. Sarmiento suggests for parents to have a weekly breakfast plan that allows for food variety (to avoid taste fatigue) and optimize nutrition, while sticking to the budget. "Planning ahead will save you time during the week and will ensure that the breakfast you serve daily helps meet your family's nutritional needs.", said Ms. Sarmiento.

Nestle Resident Chef Tess Sutilo

The I Can't Believe It's Breakfast! recipe book launch was highlighted with a cooking demo by Nestle Resident Chef Tess Sutilo who developed all 30 recipes featured in the book.

I Can't Believe It's Breakfast! is available exclusively to members of the Nestle Club. Sign up until November 30, 2015 to get an exclusive copy of the recipe book. All you have to do is register HERE.  For those who are already members of the Nestle Club, please make sure you update your profile.

If you have queries, please don't hesitate to contact Nestle Club at (02) 898.0061 or email them at